2025 South Korea Ultra-High-Net-Worth Individuals Jewelry Consumption & Collection Report
By Pridebay | South Korea’s Leading Research & Advisory Institution for Ultra-High-Net-Worth Individuals’ Lifestyles
Date: March 2025
Abstract: This report, presented by Pridebay, provides a comprehensive, data-driven analysis of the jewelry consumption and collection behaviors, preferences, decision-making factors, and development trends of South Korea’s Ultra-High-Net-Worth Individuals (UHNWIs) in 2025. Based on Pridebay’s proprietary quantitative surveys, in-depth qualitative interviews, on-site field research, and market data integration, this report defines UHNWIs as individuals with a net worth of ≥ USD 30 million (excluding primary residence) and focuses on their jewelry consumption scale, core consumption & collection categories, brand/designer preferences, consumption & collection motives, and generational, wealth tier, and industry differences. In 2025, against the backdrop of South Korea’s cultural renaissance, global luxury jewelry market recovery, and UHNWs’ shifting consumption concepts, jewelry has evolved from a “status symbol” to a core part of UHNWs’ lifestyle, wealth management, and cultural expression—serving both daily wear, social display, and long-term collection value preservation. This report aims to provide authoritative insights for jewelry brands, luxury retailers, auction houses, wealth management institutions, and market practitioners to accurately grasp the needs of South Korea’s UHNWIs, optimize product layout and service strategies, and achieve win-win development with this high-value group.
In 2025, South Korea’s economy maintained steady recovery with a growth rate of 3.2%, and the wealth of UHNWs continued to expand. According to Pridebay’s latest data, South Korea’s UHNW population reached 1,280 individuals in 2025, with a total wealth of USD 582 billion and a median net worth of USD 450 million. This group, consisting of conglomerate founders and heirs, tech entrepreneurs, global investors, entertainment industry leaders, and senior executives, not only dominates the luxury consumption market but also plays a core role in driving the development of the high-end jewelry market.
2025 marks a key turning point for South Korea’s UHNW jewelry consumption and collection: the rise of next-gen UHNWs (28–45 years old, accounting for 47% of the total UHNW population) has driven profound changes in consumption and collection concepts—shifting from “passive consumption for status display” to “active consumption and collection for value preservation, cultural identity, and personal expression.” At the same time, South Korea’s national cultural renaissance policy, which focuses on inheriting and promoting traditional Korean culture (including traditional jewelry craftsmanship, hanbok-matching jewelry, and contemporary jewelry with Korean cultural connotations), has enhanced UHNWs’ cultural confidence, making jewelry consumption and collection an important way to express cultural identity. In addition, the global luxury jewelry market’s recovery, the popularity of personalized and customized jewelry, and the diversification of consumption and collection channels have further enriched UHNWs’ jewelry-related behaviors, making their preferences more diversified, rational, and purpose-driven. Against this background, systematically analyzing the jewelry consumption and collection characteristics of South Korea’s UHNWs in 2025 is of great significance for jewelry brands to layout the Korean market and promote the high-quality development of the high-end jewelry industry.
1.2 Research Objectives & Significance
The core objective of this report is to systematically dissect the jewelry consumption and collection behaviors of South Korea’s UHNWIs in 2025, explore the driving factors and constraints behind their decisions, and predict future development trends. Specifically, this report aims to: 1) Clarify the overall status and growth characteristics of UHNW jewelry consumption and collection in South Korea in 2025, including consumption/collection scale, growth rate, and structure; 2) Analyze the core jewelry consumption and collection categories of UHNWIs, including preferences for jewelry types, materials, brands, and designers; 3) Explore the decision-making factors of UHNW jewelry consumption and collection, including cultural identity, wealth management needs, aesthetic preferences, and social demands; 4) Reveal the generational, wealth tier, and industry differences in UHNW jewelry consumption and collection; 5) Predict the future trends of UHNW jewelry consumption and collection in South Korea (2026–2030) and provide targeted suggestions for jewelry brands, auction houses, and relevant institutions.
The significance of this report lies in three aspects: First, it fills the gap in systematic research on the jewelry consumption and collection of South Korea’s UHNWIs, providing authoritative data and professional insights for the global high-end jewelry industry; Second, it helps jewelry brands, luxury retailers, and auction houses accurately grasp the consumption and collection needs and preference changes of South Korea’s UHNWIs, optimize product design, brand positioning, and service systems, and enhance competitiveness in the high-end jewelry market; Third, it provides a reference for wealth management institutions to understand the jewelry collection habits of high-net-worth clients, integrate jewelry collection into wealth management services, and improve client stickiness.
To ensure the authority, comprehensiveness, and accuracy of the report, Pridebay adopted a combination of quantitative and qualitative research methods, integrating proprietary data, market analysis, and expert insights. The specific research methods are as follows:
Quantitative Survey: From Q1 to Q4 2025, Pridebay conducted a proprietary survey of 186 South Korean UHNWs across major cities including Seoul, Busan, and Incheon. The survey covered jewelry consumption scale, collection categories, brand/designer preferences, consumption & collection motives, channels, and customized jewelry demands, with a response rate of 89% and a margin of error of ±5.2%. The sample was stratified by wealth tier (Tier 1: USD 30–50 million; Tier 2: USD 50–100 million; Tier 3: > USD 100 million), age, gender, and industry to ensure representativeness.
Qualitative Interviews: In-depth interviews were conducted with 112 industry experts and stakeholders, including 32 UHNW family office principals, 29 senior executives of top luxury jewelry brands and auction houses (covering classic jewelry, contemporary jewelry, and traditional Korean jewelry), 18 UHNW jewelry collection advisors, 15 jewelry designers (including local Korean designers and international designers), 10 cultural experts focusing on traditional Korean jewelry craftsmanship, and 8 senior executives of high-end jewelry retail platforms. These interviews provided in-depth insights into the consumption psychology, needs, and pain points of UHNWs in jewelry consumption and collection.
Field Research: On-site visits were conducted to 22 top luxury jewelry boutiques, 16 high-end jewelry auctions, 10 private jewelry collection centers, 8 traditional Korean jewelry craftsmanship workshops, and 6 customized jewelry studios in South Korea. This allowed for direct observation of UHNWs’ consumption and collection behaviors, shopping experiences, and service demands, and the collection of first-hand information.
Market Data Analysis: Analysis of relevant data from South Korea’s Ministry of Culture, Sports and Tourism, the Korea Jewelry Association, global luxury research firms (Bain & Company, Deloitte Luxury Report), and major jewelry brands’ annual reports, including high-end jewelry market size, transaction volume, brand market share, and material price trends, to provide a data basis for the report.
Benchmarking: Comparison with the jewelry consumption and collection trends of UHNWs in other East Asian countries (Japan, China) and global UHNWs, focusing on consumption concepts, category preferences, and brand choices, to highlight the unique characteristics of South Korean UHNWs’ jewelry consumption and collection.
2. Overview of South Korea’s UHNW Population & High-End Jewelry Market Context
2.1 UHNW Population & Basic Characteristics
In 2025, South Korea’s UHNW population reached 1,280 individuals, representing a 6.8% year-on-year (YoY) growth from 1,200 in 2024. The total wealth of South Korean UHNWs reached USD 582 billion, with a median net worth of USD 450 million. Wealth distribution is highly concentrated among Tier-3 UHNWs (net worth > USD 100 million), who account for 29% of the UHNW population but 62% of total UHNW wealth, and are the core force of jewelry consumption and collection.
By industry, the UHNW population is diversified but heavily weighted toward key sectors: 37% are affiliated with South Korea’s major conglomerates (Chaebols, e.g., Samsung, Hyundai, LG), 28% are tech entrepreneurs or investors (focusing on AI, blockchain, and semiconductors), 15% are involved in finance and investment, 10% are leaders in the entertainment and media industry, and 10% are from other sectors such as healthcare, hospitality, and environmental protection. Industry differences significantly affect UHNWs’ jewelry preferences—for example, tech entrepreneurs are more inclined to minimalist, contemporary, and tech-integrated jewelry, while conglomerate heirs pay more attention to classic luxury jewelry and traditional Korean jewelry with collection value.
In terms of age structure, next-gen UHNWs (28–45 years old) account for 47% of the total population, senior UHNWs (55+ years old) account for 38%, and middle-aged UHNWs (46–54 years old) account for 15%. Generational differences are the key factor affecting jewelry consumption and collection behaviors: next-gen UHNWs pursue personalization, innovation, and versatility in jewelry, while senior UHNWs focus on tradition, craftsmanship, and value preservation.
2.2 High-End Jewelry Market Context Shaping UHNW Consumption & Collection
The jewelry consumption and collection behaviors of South Korea’s UHNWs in 2025 are shaped by a variety of factors, including economic environment, cultural trends, technological development, and market changes. The key contextual factors are as follows:
Steady Economic Recovery: South Korea’s economic recovery has provided a solid economic foundation for UHNW jewelry consumption and collection. With the continuous expansion of UHNWs’ wealth, they have more funds to allocate to high-end jewelry, driving the growth of the high-end jewelry market. The global luxury jewelry market recovery and the return of overseas jewelry collection also promoted the growth of UHNW jewelry consumption and collection in South Korea.
Cultural Renaissance & Cultural Confidence: South Korea’s national cultural renaissance policy, which focuses on inheriting and promoting traditional Korean jewelry craftsmanship (such as filigree, enamel, and jade carving) and supporting contemporary jewelry with Korean cultural characteristics (such as hanji inlays, traditional patterns), has enhanced UHNWs’ cultural confidence. Many UHNWs prefer jewelry that integrates traditional Korean cultural elements, promoting the integration of traditional culture and jewelry consumption.
Personalization & Customization Trend: The rise of next-gen UHNWs has driven the popularity of personalized and customized jewelry. UHNWs are no longer satisfied with mass-produced luxury jewelry, but more inclined to customize jewelry that reflects their personal taste, life story, or cultural identity, making customization a key trend in the high-end jewelry market.
Change in Consumption & Collection Concepts: UHNWs’ jewelry consumption and collection concepts have shifted from “status display” to “value preservation, cultural expression, and personal use.” Jewelry is no longer just a symbol of wealth, but also a way to inherit culture, express personal taste, achieve asset allocation, and meet daily wear needs. This shift has driven UHNWs to pay more attention to the craftsmanship, cultural connotation, and long-term value of jewelry.
Improvement of High-End Jewelry Market Ecosystem: South Korea’s high-end jewelry market ecosystem has been continuously improved, with the entry of international top jewelry brands, the rise of local high-end jewelry designers, and the maturity of auction and collection channels. The professionalization of jewelry services (such as authentication, maintenance, and customization) and the diversification of consumption channels have made it easier for UHNWs to engage in jewelry consumption and collection, further promoting the development of this market.
3. Overall Status of UHNW Jewelry Consumption & Collection in 2025
3.1 Consumption & Collection Scale & Growth Trend
Pridebay’s research shows that in 2025, South Korea’s UHNWs spent an average of USD 126,000 per year on jewelry consumption and collection, representing a 14.5% YoY growth from USD 110,000 in 2024. The total jewelry consumption and collection expenditure of South Korea’s UHNWs reached USD 161.28 million in 2025, accounting for 32.8% of South Korea’s total high-end jewelry market size (USD 491.7 million). This growth rate is significantly higher than the overall growth rate of UHNW luxury consumption (9.8%) and the global high-end jewelry market growth rate (11.2%), indicating that jewelry has become a core growth point of UHNWs’ high-end consumption and collection.
From the perspective of wealth tiers, there is a significant positive correlation between wealth scale and jewelry consumption/collection expenditure: Tier-3 UHNWs (net worth > USD 100 million) have the highest average annual expenditure, reaching USD 285,000, accounting for 1.2% of their average net worth; Tier-2 UHNWs (USD 50–100 million) have an average annual expenditure of USD 118,000, accounting for 1.3% of their average net worth; Tier-1 UHNWs (USD 30–50 million) have an average annual expenditure of USD 62,000, accounting for 1.4% of their average net worth. Although Tier-1 UHNWs have a higher proportion of jewelry expenditure in their total wealth, Tier-3 UHNWs are still the main contributors to the total jewelry expenditure of UHNWs, accounting for 69.2% of the total.
From the perspective of growth rate, next-gen UHNWs have the highest growth rate of jewelry expenditure, with an average annual growth rate of 20.1%, significantly higher than the overall average (14.5%); middle-aged UHNWs have a growth rate of 12.3%; senior UHNWs have a growth rate of 8.7%. The strong growth of next-gen UHNWs has become the key driving force for the growth of UHNW jewelry consumption and collection in South Korea.
3.2 Consumption & Collection Structure
The jewelry consumption and collection structure of South Korea’s UHNWs in 2025 is diversified, covering classic luxury jewelry, contemporary jewelry, traditional Korean jewelry, and other categories, with clear differences in the proportion of different categories:
Classic Luxury Jewelry: Accounting for 45% of total jewelry expenditure, it is the core category of UHNW jewelry consumption and collection. Key sub-categories include diamond jewelry (rings, necklaces, earrings), gemstone jewelry (ruby, sapphire, emerald), and precious metal jewelry (platinum, gold), with a focus on works by top international luxury brands with classic designs and high value preservation capabilities.
Contemporary Jewelry: Accounting for 27% of total jewelry expenditure, including minimalist jewelry, designer jewelry, and tech-integrated jewelry (such as smart jewelry with health monitoring functions). This category is mainly favored by next-gen UHNWs and tech entrepreneurs, focusing on personalization, innovation, and versatility.
Traditional Korean Jewelry: Accounting for 18% of total jewelry expenditure, including jade jewelry, filigree jewelry, enamel jewelry, and hanbok-matching jewelry. This category is deeply favored by senior UHNWs and conglomerate-affiliated UHNWs due to its cultural heritage and unique craftsmanship, with a growing trend driven by the cultural renaissance policy.
Other Jewelry Categories: Accounting for 10% of total jewelry expenditure, including limited-edition jewelry, vintage jewelry, and customized jewelry. This category reflects the diversification of UHNWs’ preferences, with customized jewelry showing the fastest growth within this segment.
Compared with 2024, the proportion of classic luxury jewelry increased by 2 percentage points, the proportion of contemporary jewelry increased by 4 percentage points, the proportion of traditional Korean jewelry increased by 1 percentage point, and the proportion of other jewelry categories decreased by 7 percentage points. This reflects the trend of UHNW jewelry consumption and collection shifting from “single status display” to “diversified value pursuit and personal expression,” while still maintaining a focus on classic value-preserving pieces.
4. Core Jewelry Consumption & Collection Categories & Preferences
4.1 Classic Luxury Jewelry: Value Preservation, Status, and Timelessness
Classic luxury jewelry is the largest sub-category of UHNW jewelry consumption and collection, accounting for 45% of total jewelry expenditure, with an average annual expenditure of USD 56,700 per UHNW. The preferences of UHNWs in classic luxury jewelry are mainly reflected in three aspects:
Brand & Designer Preferences: UHNWs prefer top international luxury jewelry brands with a long history and strong craftsmanship, including Cartier, Tiffany & Co., Van Cleef & Arpels, Bulgari, and Chaumet. For Korean local luxury jewelry brands, J.Estina and Stone Henge are also favored by UHNWs, especially for daily wear pieces. 78% of UHNWs prefer classic series of top brands (such as Cartier Love series, Tiffany Setting series), while 22% pay attention to limited-edition works by top designers, with an average purchase price of USD 220,000 per limited-edition piece.
Material & Design Characteristics: UHNWs pay great attention to the quality of materials and the sophistication of craftsmanship. For diamond jewelry, 89% of UHNWs prefer diamonds with a clarity of VS1 or higher, a color of D-F, and a cut of Excellent. For gemstone jewelry, rubies from Myanmar, sapphires from Sri Lanka, and emeralds from Colombia are the most favored, with an average purchase price of USD 180,000 per gemstone piece. In terms of design, UHNWs prefer timeless, minimalist classic designs that are suitable for both formal occasions and daily wear, with 65% of UHNWs stating that “versatility” is an important factor in choosing classic luxury jewelry.
Consumption & Collection Scenarios: Classic luxury jewelry is mainly used for social occasions (45%), private collection (35%), and daily wear (20%). For social occasions, UHNWs prefer elegant and recognizable pieces to enhance their status and taste; for private collection, they focus on the long-term value preservation and appreciation potential of jewelry; for daily wear, they choose simple and delicate classic pieces that are not overly ostentatious.
5. Jewelry Consumption & Collection Decision-Making Factors & Behavioral Characteristics
5.1 Core Decision-Making Factors
Pridebay’s research shows that the jewelry consumption and collection decision-making of South Korea’s UHNWs in 2025 is affected by multiple factors, with the top five factors being:
Craftsmanship & Material Quality (89%): UHNWs pay great attention to the craftsmanship sophistication and material quality of jewelry, believing that high-quality materials and exquisite craftsmanship are the basis of jewelry’s value preservation and artistic value. For traditional jewelry, they focus on the inheritance of traditional craftsmanship; for contemporary jewelry, they value the innovation and sophistication of craftsmanship.
Value Preservation & Appreciation Potential (84%): UHNWs view jewelry collection as an important part of wealth management, and pay great attention to the value preservation and appreciation potential of jewelry. 81% of UHNWs will conduct in-depth research on the market trend of jewelry materials, brand influence, and designer growth potential before purchasing, and 70% of UHNWs believe that classic luxury jewelry and rare gemstone jewelry are long-term investments with stable returns.
Personal Aesthetic Preference (78%): UHNWs’ jewelry consumption and collection are closely linked to their personal aesthetic preferences, and they prefer jewelry that conforms to their own aesthetic taste and lifestyle. Next-gen UHNWs prefer minimalist, innovative, and personalized jewelry, while senior UHNWs prefer traditional, classic, and elegant jewelry that reflects cultural heritage.
Authenticity & Traceability (75%): The authenticity and traceability of jewelry are important factors affecting UHNWs’ decisions. 90% of UHNWs will hire professional jewelry appraisers to authenticate jewelry (especially gemstone and vintage jewelry) before purchasing, and 77% of UHNWs prefer jewelry with complete traceability (such as gemstone origin certificates, craftsmanship records). For high-value jewelry, blockchain technology is increasingly used to ensure traceability.
Social & Cultural Expression (70%): Although UHNWs’ jewelry consumption has shifted from “status display” to “value pursuit,” social and cultural expression still plays an important role. 48% of UHNWs believe that wearing high-quality jewelry can enhance their social status and influence, and 42% of UHNWs will choose jewelry that is consistent with their social circle’s aesthetic preferences or reflects their cultural identity (such as traditional Korean jewelry).
6. Generational, Wealth Tier, and Industry Differences in Jewelry Consumption & Collection
Generational differences are the most significant factor affecting UHNWs’ jewelry consumption and collection, with clear differences in consumption concepts, category preferences, and motives between senior and next-gen UHNWs:
Senior UHNWs (55+ years old): Consumption and collection concept is “heritage-oriented,” focusing on the cultural heritage, craftsmanship, and value preservation of jewelry. They prefer classic luxury jewelry and traditional Korean jewelry, with an average annual expenditure of USD 98,000, with a low growth rate (8.7%). They prefer offline channels (boutiques, auctions) and pay attention to the authenticity, traceability, and craftsmanship of jewelry. They rarely purchase contemporary or tech-integrated jewelry, and their main motives are cultural inheritance, value preservation, and status display.
Next-gen UHNWs (28–45 years old): Consumption and collection concept is “personalization-oriented,” focusing on personal expression, innovation, and versatility. They prefer contemporary jewelry, designer jewelry, and customized jewelry, with an average annual expenditure of USD 168,000, with a high growth rate (20.1%). They are proficient in both online and offline channels, willing to try new jewelry categories and new designers, and their main motives are personal aesthetic expression, daily wear needs, and investment in emerging designers.
Middle-Aged UHNWs (46–54 years old): They balance the consumption and collection styles of senior and next-gen UHNWs, both purchasing classic luxury jewelry and contemporary jewelry. The average annual expenditure is USD 126,000, with a growth rate of 12.3%. They use both offline and online channels, and pay attention to the balance between value preservation, cultural inheritance, and personal taste.
7. Challenges & Future Trends (2026–2030)
7.1 Key Challenges Faced by UHNW Jewelry Consumption & Collection
While South Korea’s UHNW jewelry consumption and collection maintain rapid growth, it also faces a series of challenges in 2025, mainly including:
Authenticity and Traceability Risks: Although professional authentication services are widely used, there are still risks of counterfeiting and false material claims in the high-end jewelry market, especially for vintage jewelry and rare gemstone jewelry. 69% of UHNWs report that authenticity risks are the biggest concern in jewelry collection, which affects their collection willingness.
Lack of Professional Talent: The professionalization of jewelry consumption and collection requires a large number of professional jewelry advisors, appraisers, and craftsmanship experts, but there is a shortage of such professional talents in South Korea. 74% of UHNWs report that it is difficult to find professional jewelry advisors who understand their needs and have professional capabilities in materials, craftsmanship, and market trends.
Volatility of Material Prices: The prices of precious metals (gold, platinum) and gemstones (diamond, ruby, sapphire) are affected by global economic fluctuations, geopolitical factors, and market supply and demand, leading to high volatility. 60% of UHNWs are worried about the impact of material price volatility on the value of their jewelry collections, which affects their long-term collection plans.
Balancing Tradition and Innovation: With the rise of next-gen UHNWs, the demand for personalized and contemporary jewelry is growing, but senior UHNWs still focus on traditional jewelry. Jewelry brands and institutions face challenges in balancing traditional craftsmanship inheritance and contemporary design innovation to meet the diverse needs of different UHNW groups.
In 2025, South Korea’s UHNWs, as the core driving force of the high-end jewelry market, have formed a unique jewelry consumption and collection pattern characterized by rationality, personalization, and diversification. With the rise of next-gen UHNWs, the jewelry consumption and collection of UHNWs have shifted from “status display” to “value pursuit, cultural expression, and personal use,” from “single classic focus” to “classic and contemporary integration,” and from “passive consumption” to “active professional collection.”
In terms of consumption and collection scale, UHNW jewelry consumption and collection maintain rapid growth, with next-gen UHNWs becoming the key driving force. In terms of structure, classic luxury jewelry is the core, contemporary jewelry is the fastest-growing category, and traditional Korean jewelry is steadily growing. In terms of preferences, UHNWs pay more attention to the craftsmanship, material quality, cultural connotation, and appreciation potential of jewelry, and there are obvious generational, wealth tier, and industry differences in consumption and collection behaviors. Personalization, professionalization, and cultural integration have become the main trends of UHNW jewelry consumption and collection.
Looking to the future, with the deepening of social and cultural changes, technological development, and global integration, the jewelry consumption and collection of South Korea’s UHNWs will continue to evolve, showing trends of customization, integration, professionalization, and sustainability. UHNWs will continue to play an important role in shaping the development direction of South Korea’s high-end jewelry market and even the global high-end jewelry industry.
Based on the analysis of UHNW jewelry consumption and collection characteristics and trends, Pridebay puts forward the following suggestions for jewelry brands, luxury retailers, auction houses, wealth management institutions, and relevant stakeholders:
For Jewelry Brands & Luxury Retailers: 1) Focus on the integration of traditional Korean craftsmanship and contemporary design, launch jewelry that meets UHNWs’ cultural identity and aesthetic preferences; 2) Strengthen the development of personalized and customized services, provide one-stop customization solutions (design, material selection, engraving) to attract next-gen UHNWs; 3) Improve professional services, provide jewelry authentication, preservation, and maintenance services, and hire professional jewelry advisors to meet UHNWs’ professional collection needs; 4) Differentiate product and service strategies according to generational, wealth tier, and industry differences of UHNWs, and enhance competitiveness.
For Auction Houses: 1) Optimize the layout of auction categories, increase the proportion of rare gemstone jewelry, vintage jewelry, and traditional Korean jewelry to meet the diverse collection needs of UHNWs; 2) Strengthen the authentication and traceability of jewelry, establish a complete provenance and material authentication system, and reduce UHNWs’ authenticity concerns; 3) Launch online auction services and exclusive private auction activities, optimize the auction experience, and adapt to the omnichannel trend of UHNW jewelry collection; 4) Cooperate with UHNW family offices and wealth management institutions to carry out targeted auction activities.
For Wealth Management Institutions: 1) Deeply understand the jewelry consumption and collection habits and needs of UHNW clients, integrate jewelry collection into wealth management services, such as providing jewelry investment advice, asset evaluation, and collection planning; 2) Cooperate with jewelry brands, auction houses, and authentication institutions to provide exclusive jewelry collection services for UHNW clients, such as exclusive viewings, customized collection services; 3) Launch jewelry investment products that meet UHNWs’ risk preferences, helping them realize the value preservation and appreciation of jewelry assets.
For Relevant Stakeholders: 1) Strengthen the supervision of the high-end jewelry market, crack down on counterfeiting and false material claims, and protect the rights and interests of UHNW consumers and collectors; 2) Support the training of professional jewelry talents, including jewelry advisors, appraisers, and craftsmanship experts, to meet the professional needs of UHNW jewelry consumption and collection; 3) Promote the inheritance and innovation of traditional Korean jewelry craftsmanship, support local jewelry designers, and enhance the influence of traditional Korean jewelry in the global market; 4) Guide the development of sustainable and ethical jewelry, formulate relevant standards for ethical gemstone sourcing and recycled materials, and meet UHNWs’ growing demand for sustainable consumption.
This report provides a comprehensive and data-driven analysis of the jewelry consumption and collection of South Korea’s UHNWs in 2025, aiming to provide authoritative insights for jewelry brands, luxury retailers, auction houses, wealth management institutions, and market practitioners. Pridebay will continue to pay attention to the changes in UHNWs’ jewelry consumption and collection behaviors, conduct in-depth research, and provide more professional and targeted services for relevant institutions and individuals.
About Pridebay: Pridebay is South Korea’s leading research and advisory institution for ultra-high-net-worth individuals’ lifestyles. We are committed to conducting in-depth research on the lifestyle, consumption trends, social culture, and wealth management of South Korea’s UHNWs, providing authoritative research reports, consulting services, and strategic advice for jewelry brands, luxury brands, wealth management institutions, cultural institutions, and policy makers. With a professional research team, rich industry experience, and proprietary research data, Pridebay has become a trusted partner for UHNWs and relevant institutions in South Korea and around the world.
