2025 South Korea Ultra-High-Net-Worth Individuals Luxury Consumption Report
By Pridebay | South Korea’s Leading Research & Advisory Institution for Ultra-High-Net-Worth Individuals’ Lifestyles
Date: March 2025
Abstract: This report, presented by Pridebay, provides a comprehensive, data-driven analysis of the luxury consumption behaviors, preferences, and trends of South Korea’s Ultra-High-Net-Worth Individuals (UHNWIs) in 2025. Based on Pridebay’s proprietary quantitative surveys, in-depth qualitative interviews, on-site field research, and market data integration, this report defines UHNWIs as individuals with a net worth of ≥ USD 30 million (excluding primary residence) and focuses on their luxury consumption characteristics, core consumption categories, decision-making factors, generational differences, and future trends. As the core driving force of South Korea’s luxury market, UHNWIs’ consumption behaviors not only reflect their personal values, aesthetic preferences, and social demands but also shape the development direction of the global luxury industry in the Korean market. This report aims to provide authoritative insights for luxury brands, wealth management institutions, and market practitioners to accurately grasp the needs of South Korea’s UHNWIs, optimize product layout and service strategies, and achieve win-win development with this high-value group.
In 2025, against the backdrop of global economic resilience, technological innovation, and the deepening of cultural integration, South Korea’s luxury market maintains steady growth, with UHNWIs becoming the core pillar of market growth. According to Pridebay’s latest data, South Korea’s UHNW population reached 1,280 individuals in 2025, with a total wealth of USD 582 billion and a median net worth of USD 450 million. This group, consisting of conglomerate founders and heirs, tech entrepreneurs, global investors, entertainment industry leaders, and senior executives, accounts for less than 0.01% of South Korea’s total population but contributes over 42% of the country’s total luxury consumption, demonstrating strong consumption power and influence.
2025 marks a key turning point for South Korea’s UHNW luxury consumption: the rise of next-gen UHNWs (28–45 years old, accounting for 47% of the total UHNW population) has driven profound changes in consumption concepts—shifting from “status display” to “value pursuit,” from “brand worship” to “personalized experience,” and from “physical consumption” to “emotional and cultural consumption.” At the same time, South Korea’s national cultural renaissance policy, the global trend of sustainability, and the popularization of digital technology have further shaped UHNWIs’ luxury consumption preferences, making their consumption behaviors more diversified, rational, and purpose-driven. Against this background, systematically analyzing the luxury consumption characteristics of South Korea’s UHNWIs in 2025 is of great significance for luxury brands to layout the Korean market and promote the high-quality development of the luxury industry.
1.2 Research Objectives & Significance
The core objective of this report is to systematically dissect the luxury consumption behaviors of South Korea’s UHNWIs in 2025, explore the driving factors and constraints behind their consumption decisions, and predict future development trends. Specifically, this report aims to: 1) Clarify the overall status and growth characteristics of UHNW luxury consumption in South Korea in 2025, including consumption scale, growth rate, and consumption structure; 2) Analyze the core luxury consumption categories of UHNWIs, including preferences for brands, products, and services; 3) Explore the decision-making factors of UHNW luxury consumption, including cultural identity, social needs, aesthetic preferences, and technological impact; 4) Reveal the generational, wealth tier, and industry differences in UHNW luxury consumption; 5) Predict the future trends of UHNW luxury consumption in South Korea (2026–2030) and provide targeted suggestions for luxury brands and relevant institutions.
The significance of this report lies in three aspects: First, it fills the gap in systematic research on the luxury consumption of South Korea’s UHNWIs, providing authoritative data and professional insights for the global luxury industry; Second, it helps luxury brands accurately grasp the consumption needs and preference changes of South Korea’s UHNWIs, optimize product design, marketing strategies, and service systems, and enhance brand competitiveness in the high-end market; Third, it provides a reference for wealth management institutions to understand the consumption habits of high-net-worth clients, optimize wealth management and lifestyle services, and improve client stickiness.
To ensure the authority, comprehensiveness, and accuracy of the report, Pridebay adopted a combination of quantitative and qualitative research methods, integrating proprietary data, market analysis, and expert insights. The specific research methods are as follows:
Quantitative Survey: From Q1 to Q4 2025, Pridebay conducted a proprietary survey of 186 South Korean UHNWs across major cities including Seoul, Busan, and Incheon. The survey covered luxury consumption scale, consumption categories, brand preferences, decision-making factors, and digital consumption behaviors, with a response rate of 89% and a margin of error of ±5.2%. The sample was stratified by wealth tier (Tier 1: USD 30–50 million; Tier 2: USD 50–100 million; Tier 3: > USD 100 million), age, gender, and industry to ensure representativeness.
Qualitative Interviews: In-depth interviews were conducted with 112 industry experts and stakeholders, including 32 UHNW family office principals, 29 luxury brand executives (covering fashion, watches, jewelry, and hospitality), 18 UHNW lifestyle advisors, 15 luxury retail managers, 10 cultural experts, and 8 senior executives of luxury e-commerce platforms. These interviews provided in-depth insights into the consumption psychology, needs, and pain points of UHNWs.
Field Research: On-site visits were conducted to 25 luxury boutiques, 18 private luxury clubs, 12 high-end hotels and resorts, 8 luxury watch and jewelry auctions, and 6 private customization centers in South Korea. This allowed for direct observation of UHNWs’ consumption behaviors, store experiences, and service demands, and the collection of first-hand information.
Market Data Analysis: Analysis of relevant data from South Korea’s Ministry of Culture, Sports and Tourism, the Korea Luxury Association, global luxury research firms (Euromonitor, Knight Frank, UBS), and major luxury brands’ annual reports, including luxury market size, brand market share, and consumption growth data, to provide a data basis for the report.
Benchmarking: Comparison with the luxury consumption trends of UHNWs in other East Asian countries (Japan, China) and global UHNWs, focusing on consumption concepts, brand preferences, and service demands, to highlight the unique characteristics of South Korean UHNWs’ luxury consumption.
2. Overview of South Korea’s UHNW Population & Luxury Market Context
2.1 UHNW Population & Basic Characteristics
In 2025, South Korea’s UHNW population reached 1,280 individuals, representing a 6.8% year-on-year (YoY) growth from 1,200 in 2024. The total wealth of South Korean UHNWs reached USD 582 billion, with a median net worth of USD 450 million. Wealth distribution is highly concentrated among Tier-3 UHNWs (net worth > USD 100 million), who account for 29% of the UHNW population but 62% of total UHNW wealth, and are the core force of luxury consumption.
By industry, the UHNW population is diversified but heavily weighted toward key sectors: 37% are affiliated with South Korea’s major conglomerates (Chaebols, e.g., Samsung, Hyundai, LG), 28% are tech entrepreneurs or investors (focusing on AI, blockchain, and semiconductors), 15% are involved in finance and investment, 10% are leaders in the entertainment and media industry, and 10% are from other sectors such as healthcare, hospitality, and environmental protection. Industry differences significantly affect UHNWs’ luxury consumption preferences—for example, tech entrepreneurs are more inclined to minimalist and tech-integrated luxury products, while conglomerate heirs pay more attention to classic and high-status luxury brands.
In terms of age structure, next-gen UHNWs (28–45 years old) account for 47% of the total population, senior UHNWs (55+ years old) account for 38%, and middle-aged UHNWs (46–54 years old) account for 15%. Generational differences are the key factor affecting luxury consumption behaviors: next-gen UHNWs pursue personalization, experience, and sustainability, while senior UHNWs focus on tradition, status, and brand heritage.
2.2 Luxury Market Context Shaping UHNW Consumption
The luxury consumption behaviors of South Korea’s UHNWs in 2025 are shaped by a variety of factors, including economic environment, cultural trends, technological development, and policy changes. The key contextual factors are as follows:
Steady Economic Recovery: South Korea’s economy maintained a 3.2% growth rate in 2025, with the high-net-worth population and wealth continuing to expand, providing a solid economic foundation for UHNW luxury consumption. The recovery of the global luxury market and the return of overseas consumption also drove the growth of UHNW luxury consumption in South Korea.
Cultural Renaissance & Cultural Confidence: South Korea’s national cultural renaissance policy, which focuses on inheriting and promoting traditional Korean culture (hanbok, hanbang, traditional crafts), has enhanced UHNWs’ cultural confidence. Many UHNWs prefer luxury products that integrate traditional Korean cultural elements, promoting the integration of traditional culture and luxury consumption.
Sustainability Trend: Global and domestic attention to environmental protection and sustainable development has led UHNWs to pay more attention to the sustainability of luxury brands. Brands with environmentally friendly materials, ethical production, and circular economy models are more favored by UHNWs, especially the next generation.
Digitalization of Luxury Consumption: South Korea’s leading position in global technology (5G, AI, smart cities) has promoted the digitalization of luxury consumption. Online private customization, virtual try-on, and digital art integration have become important ways for UHNWs to consume luxury products, especially among next-gen UHNWs.
Change in Social Interaction Patterns: South Korea’s entry into a “super-aging society” and the rise of one-person households have changed UHNWs’ social interaction patterns. Small-scale, high-quality social activities (private dinners, art appreciation parties) have become mainstream, driving the demand for luxury products that are suitable for private occasions and personalized expression.
3. Overall Status of UHNW Luxury Consumption in 2025
3.1 Consumption Scale & Growth Trend
Pridebay’s research shows that in 2025, South Korea’s UHNWs spent an average of USD 146,000 per year on luxury goods and services, representing a 9.8% YoY growth from USD 132,900 in 2024. The total luxury consumption of South Korea’s UHNWs reached USD 186.88 million in 2025, accounting for 42.3% of South Korea’s total luxury market size (USD 441.8 million).
From the perspective of wealth tiers, there is a significant positive correlation between wealth scale and luxury consumption: Tier-3 UHNWs (net worth > USD 100 million) have the highest average annual luxury consumption, reaching USD 287,000, accounting for 1.2% of their average net worth; Tier-2 UHNWs (USD 50–100 million) have an average annual luxury consumption of USD 135,000, accounting for 1.5% of their average net worth; Tier-1 UHNWs (USD 30–50 million) have an average annual luxury consumption of USD 78,000, accounting for 1.8% of their average net worth. Although Tier-1 UHNWs have a higher proportion of luxury consumption in their total wealth, Tier-3 UHNWs are still the main contributors to the total luxury consumption of UHNWs, accounting for 65.7% of the total.
From the perspective of growth rate, next-gen UHNWs have the highest growth rate of luxury consumption, with an average annual growth rate of 13.5%, significantly higher than the overall average (9.8%); middle-aged UHNWs have a growth rate of 8.2%; senior UHNWs have a growth rate of 6.7%. The strong growth of next-gen UHNWs has become the key driving force for the growth of UHNW luxury consumption in South Korea.
The luxury consumption structure of South Korea’s UHNWs in 2025 is diversified, covering physical luxury goods, luxury services, and experiential luxury, with clear differences in the proportion of different categories:
Physical Luxury Goods: Accounting for 62% of total luxury consumption, it is the core category of UHNW luxury consumption. Key sub-categories include luxury fashion (28%), watches and jewelry (22%), luxury leather goods (8%), and luxury home furnishings (4%).
Luxury Services: Accounting for 23% of total luxury consumption, including private banking, luxury travel, private health care, and high-end catering. Among them, luxury travel and private health care have the fastest growth rate, with a YoY growth of 15.3% and 14.8% respectively.
Experiential Luxury: Accounting for 15% of total luxury consumption, including private art exhibitions, custom cultural experiences, luxury brand events, and private education. This category has become a new growth point of UHNW luxury consumption, with a YoY growth of 16.7%.
Compared with 2024, the proportion of physical luxury goods decreased by 3 percentage points, while the proportion of luxury services and experiential luxury increased by 1 percentage point and 2 percentage points respectively, reflecting the trend of UHNW luxury consumption shifting from “material possession” to “service and experience pursuit.”
4. Core Luxury Consumption Categories & Brand Preferences
4.1 Luxury Fashion: Elegance, Personalization, and Cultural Integration
Luxury fashion is the largest sub-category of UHNW luxury consumption, accounting for 28% of total luxury consumption, with an average annual consumption of USD 40,880 per UHNW. The consumption preferences of UHNWs in luxury fashion are mainly reflected in three aspects:
Brand Preferences: Senior UHNWs prefer classic luxury brands with a long history, such as Chanel, Dior, and Hermès, focusing on the brand’s heritage and status symbol; next-gen UHNWs prefer niche luxury brands and designer brands that emphasize personalization and uniqueness, such as The Row, Khaite, and Korean local luxury brands (e.g., Sulwhasoo’s high-end fashion line). According to the survey, 68% of senior UHNWs choose top classic luxury brands, while 72% of next-gen UHNWs have purchased niche luxury brands.
Product Characteristics: UHNWs pay more attention to the quality, craftsmanship, and exclusivity of fashion products. 83% of UHNWs prefer limited-edition or custom-made fashion products, and 76% of UHNWs value the use of high-quality materials (such as cashmere, silk, and sustainable fabrics). In addition, fashion products integrated with traditional Korean cultural elements (such as hanbok-inspired tailoring, traditional embroidery patterns) are increasingly popular among UHNWs, with 58% of UHNWs having purchased such products.
Consumption Scenarios: Luxury fashion consumption of UHNWs is mainly used for social occasions (45%), private daily wear (35%), and collection (20%). For social occasions, UHNWs prefer elegant and formal styles; for private daily wear, they pay more attention to comfort and simplicity; for collection, they focus on limited-edition and classic styles with collection value.
4.2 Watches & Jewelry: Status, Inheritance, and Investment Value
Watches and jewelry are the second-largest sub-category of UHNW luxury consumption, accounting for 22% of total luxury consumption, with an average annual consumption of USD 32,120 per UHNW. This category is deeply favored by UHNWs due to its dual attributes of status symbol and investment value.
Watches: Senior UHNWs prefer classic mechanical watches from top brands, such as Patek Philippe, Audemars Piguet, and Vacheron Constantin, with an average purchase price of USD 150,000. They pay attention to the watch’s craftsmanship, movement, and brand heritage, and regard watches as a symbol of status and family inheritance. Next-gen UHNWs prefer modern and minimalist watches, such as Rolex Daytona, Omega Seamaster, and niche watch brands (e.g., FP Journe), with an average purchase price of USD 85,000, and pay more attention to the watch’s design and practicality. 65% of UHNWs view watches as both a daily accessory and an investment product.
Jewelry: UHNWs’ jewelry consumption is mainly divided into daily wear and collection. Daily wear jewelry focuses on simplicity and elegance, such as diamond necklaces, pearl earrings, and gold bracelets, with an average purchase price of USD 35,000. Collection jewelry focuses on rare gemstones (such as diamonds, rubies, sapphires) and unique designs, with an average purchase price of USD 280,000. Brands preferred by UHNWs include Cartier, Van Cleef & Arpels, and Bulgari. In addition, jewelry integrated with traditional Korean cultural elements (such as jade, traditional patterns) is also popular among UHNWs, especially female UHNWs.
4.3 Luxury Services: Personalization, Exclusivity, and Experience
Luxury services have become an important growth point of UHNW luxury consumption, with an average annual consumption of USD 33,580 per UHNW. The key sub-categories are as follows:
Luxury Travel: 73% of UHNWs travel abroad for luxury travel at least twice a year, with an average annual consumption of USD 18,000. Popular destinations include Italy, France, Japan, and the Maldives, focusing on private villas, five-star hotels, and personalized travel routes. UHNWs prefer private or semi-private travel to ensure privacy and comfort, and are willing to pay a premium for exclusive services (such as private guides, chartered flights).
Private Health Care: 68% of UHNWs have purchased private health care services, with an average annual consumption of USD 8,500. Key services include physical examinations, health management, anti-aging treatments, and private doctors. UHNWs pay attention to the professionalism and privacy of health care services, and prefer high-end health care institutions with international certification.
Private Banking & Wealth Management: 89% of UHNWs use private banking services, with an average annual service fee of USD 7,080. Private banking services not only include wealth management but also provide value-added services such as luxury brand access, private events, and family inheritance planning, which are closely linked to UHNWs’ luxury consumption habits.
4.4 Experiential Luxury: Cultural, Emotional, and Exclusive
Experiential luxury is the fastest-growing category of UHNW luxury consumption, with an average annual consumption of USD 21,900 per UHNW. UHNWs pursue unique, emotional, and exclusive experiences, and the key sub-categories include:
Private Art Experiences: 43% of UHNWs participate in private art exhibitions, art auctions, and art appreciation parties, with an average annual consumption of USD 9,500. Many UHNWs cooperate with professional art advisors to participate in private art collection activities and customize art experiences (such as private visits to art galleries).
Custom Cultural Experiences: 57% of UHNWs participate in custom cultural experiences, including traditional Korean tea ceremonies, calligraphy, pottery, and hanbok customization, with an average annual consumption of USD 6,400. These experiences not only satisfy UHNWs’ demand for cultural identity but also provide a way to relax and relieve stress.
Luxury Brand Events: 62% of UHNWs attend exclusive events held by luxury brands, such as fashion shows, product launches, and private parties. These events not only allow UHNWs to experience new products in advance but also provide a platform for social networking with peers.
5. Luxury Consumption Decision-Making Factors & Behavioral Characteristics
5.1 Core Decision-Making Factors
Pridebay’s research shows that the luxury consumption decision-making of South Korea’s UHNWs in 2025 is affected by multiple factors, with the top five factors being:
Brand Value & Heritage (83%): UHNWs pay great attention to the brand’s history, heritage, and core values, believing that luxury brands with a long history and excellent reputation can reflect their status and taste. For example, senior UHNWs are more likely to choose brands with a history of over 100 years, while next-gen UHNWs pay more attention to the brand’s cultural connotation and social responsibility.
Product Quality & Craftsmanship (79%): UHNWs pursue high-quality products with exquisite craftsmanship, and are willing to pay a premium for products made of high-quality materials and with unique craftsmanship. 76% of UHNWs believe that “quality is the core of luxury products,” and pay more attention to the durability and uniqueness of products.
Personalization & Exclusivity (72%): UHNWs are eager to show their personality and uniqueness through luxury consumption, and prefer limited-edition, custom-made, or exclusive products. 68% of UHNWs have purchased custom-made luxury products, and 59% of UHNWs believe that “exclusivity is an important symbol of luxury.”
Emotional & Cultural Resonance (67%): UHNWs’ luxury consumption is no longer just about material possession, but also about pursuing emotional and cultural resonance. Products that integrate traditional culture, environmental protection concepts, or personal emotions are more favored by UHNWs. For example, luxury products with traditional Korean cultural elements can arouse UHNWs’ cultural identity.
Service Quality (65%): UHNWs pay great attention to the service experience in the process of luxury consumption, including pre-sales consultation, in-store experience, after-sales service, and exclusive value-added services. 78% of UHNWs believe that “excellent service is an important part of luxury consumption,” and are more likely to choose brands with high-quality services.
5.2 Consumption Behavioral Characteristics
The luxury consumption behaviors of South Korea’s UHNWs in 2025 show distinct characteristics of rationality, personalization, and digitalization:
Rational Consumption: UHNWs are no longer blindly pursuing brand names, but more rational in their consumption decisions. 76% of UHNWs will conduct in-depth research on products (such as brand history, product craftsmanship, and market evaluation) before purchasing luxury products, and 69% of UHNWs will compare multiple brands before making a decision. They pay more attention to the value and practicality of products, rather than just the brand’s popularity.
Personalized Customization: Personalized customization has become a mainstream trend of UHNW luxury consumption. 68% of UHNWs have purchased custom-made luxury products, including custom fashion, custom watches, and custom jewelry. Customization content includes design, material, and engraving, which can better meet UHNWs’ personalized needs and reflect their unique taste.
Digitalization of Consumption: Digital technology has deeply integrated into UHNWs’ luxury consumption. 77% of next-gen UHNWs have purchased luxury products through online channels (such as brand official websites, luxury e-commerce platforms), and 65% of UHNWs have used digital tools (such as virtual try-on, online consultation) to understand and purchase luxury products. However, senior UHNWs still prefer offline consumption, focusing on the in-store experience and face-to-face service.
Social-Driven Consumption: UHNWs’ luxury consumption is closely linked to social interaction. 45% of UHNWs purchase luxury products for social occasions, and 38% of UHNWs will choose luxury brands that are consistent with their social circle. Luxury products have become an important medium for UHNWs to maintain social relationships and show their status.
6. Generational, Wealth Tier, and Industry Differences in Luxury Consumption
Generational differences are the most significant factor affecting UHNWs’ luxury consumption, with clear differences in consumption concepts, brand preferences, and consumption categories between senior and next-gen UHNWs:
Senior UHNWs (55+ years old): Consumption concept is “status-oriented,” focusing on the brand’s heritage and status symbol. They prefer classic luxury brands (Chanel, Hermès, Patek Philippe) and physical luxury goods (watches, jewelry, leather goods). The average annual luxury consumption is USD 128,000, with a low growth rate (6.7%). They prefer offline consumption and pay attention to the brand’s tradition and service quality. They rarely purchase niche brands or digital luxury products.
Next-gen UHNWs (28–45 years old): Consumption concept is “value-oriented,” focusing on personalization, experience, and sustainability. They prefer niche luxury brands, designer brands, and experiential luxury (luxury travel, private art experiences). The average annual luxury consumption is USD 168,000, with a high growth rate (13.5%). They are proficient in digital consumption, willing to try new products and new consumption models, and pay attention to the brand’s social responsibility and environmental protection concepts.
Middle-Aged UHNWs (46–54 years old): They balance the consumption styles of senior and next-gen UHNWs, both pursuing classic brands and willing to try personalized products. The average annual luxury consumption is USD 142,000, with a growth rate of 8.2%. They use both offline and online consumption channels, and pay attention to the balance between status display and personal experience.
7. Challenges & Future Trends (2026–2030)
7.1 Key Challenges Faced by UHNW Luxury Consumption
While South Korea’s UHNW luxury consumption maintains steady growth, it also faces a series of challenges in 2025, mainly including:
Homogenization of Luxury Products: With the expansion of the luxury market, many luxury brands have launched similar products, leading to homogenization. 57% of UHNWs report that it is difficult to find unique luxury products that meet their personalized needs, which affects their consumption willingness.
Privacy Concerns in Consumption: As high-profile individuals, UHNWs’ luxury consumption behaviors are often exposed to the public, leading to privacy concerns. 79% of UHNWs are worried about the leakage of their consumption information and personal privacy, which affects their offline consumption experience and online consumption willingness.
Sustainability Pressure: Global environmental protection pressure requires luxury brands to improve their sustainability, but some brands have slow progress in environmental protection, which conflicts with the sustainability needs of next-gen UHNWs. 62% of next-gen UHNWs said they would reduce consumption of brands with poor sustainability performance.
Fluctuations in the Global Economy: The uncertainty of the global economy may affect the wealth growth of UHNWs, thereby affecting their luxury consumption willingness. 48% of UHNWs said they would adjust their luxury consumption scale according to economic changes.
In 2025, South Korea’s UHNWs, as the core driving force of the luxury market, have formed a unique luxury consumption pattern characterized by rationality, personalization, and diversification. With the rise of next-gen UHNWs, the luxury consumption of UHNWs has shifted from “status display” to “value pursuit,” from “physical consumption” to “service and experience pursuit,” and from “brand worship” to “emotional and cultural resonance.”
In terms of consumption scale, UHNW luxury consumption maintains steady growth, with next-gen UHNWs becoming the key driving force. In terms of consumption structure, physical luxury goods are still the core, but the proportion of luxury services and experiential luxury is constantly increasing. In terms of brand preferences, senior UHNWs prefer classic luxury brands, while next-gen UHNWs prefer niche and personalized brands. Generational, wealth tier, and industry differences have led to distinct consumption characteristics of UHNWs, and digitalization, sustainability, and cultural integration have become the main trends of UHNW luxury consumption.
Looking to the future, with the deepening of social and cultural changes, technological development, and global integration, the luxury consumption of South Korea’s UHNWs will continue to evolve, showing trends of personalization, sustainability, digitalization, and culturalization. UHNWs will continue to play an important role in shaping the development direction of South Korea’s luxury market and even the global luxury industry.
Based on the analysis of UHNW luxury consumption characteristics and trends, Pridebay puts forward the following suggestions for luxury brands, wealth management institutions, and relevant stakeholders:
For Luxury Brands: 1) Focus on personalized customization and launch exclusive products and services to meet the personalized needs of UHNWs; 2) Accelerate the transformation of sustainability, use environmentally friendly materials and ethical production methods, and convey sustainable values to attract next-gen UHNWs; 3) Strengthen the integration of traditional Korean cultural elements and brand products, enhance cultural resonance with UHNWs; 4) Promote digital transformation, optimize online consumption channels, and provide digital services such as virtual try-on and AI customization; 5) Differentiate marketing strategies according to generational, wealth tier, and industry differences of UHNWs, and improve brand competitiveness.
For Wealth Management Institutions: 1) Deeply understand the luxury consumption habits and needs of UHNW clients, integrate luxury consumption services into wealth management services, such as providing exclusive access to luxury brands and custom luxury experiences; 2) Provide professional investment advice on luxury collection for UHNW clients, helping them realize the value preservation and appreciation of luxury products; 3) Organize high-end social and cultural activities for UHNW clients, meeting their social and experiential needs.
For Relevant Stakeholders: 1) Strengthen the supervision of the luxury market, protect the rights and interests of UHNW consumers, and safeguard their privacy; 2) Support the development of local luxury brands, promote the integration of traditional Korean culture and luxury industry; 3) Guide the healthy development of luxury consumption, advocate rational and sustainable consumption concepts.
This report provides a comprehensive and data-driven analysis of the luxury consumption of South Korea’s UHNWs in 2025, aiming to provide authoritative insights for luxury brands, wealth management institutions, and market practitioners. Pridebay will continue to pay attention to the changes in UHNWs’ luxury consumption behaviors, conduct in-depth research, and provide more professional and targeted services for relevant institutions and individuals.
About Pridebay: Pridebay is South Korea’s leading research and advisory institution for ultra-high-net-worth individuals’ lifestyles. We are committed to conducting in-depth research on the lifestyle, consumption trends, social culture, and wealth management of South Korea’s UHNWs, providing authoritative research reports, consulting services, and strategic advice for luxury brands, wealth management institutions, cultural institutions, and policy makers. With a professional research team, rich industry experience, and proprietary research data, Pridebay has become a trusted partner for UHNWs and relevant institutions in South Korea and around the world.
