2025 South Korea Ultra-High-Net-Worth Individuals Watch Consumption & Collection Report
By Pridebay | South Korea’s Leading Research & Advisory Institution for Ultra-High-Net-Worth Individuals’ Lifestyles
Date: March 2025
Abstract: This report, presented by Pridebay, provides a comprehensive, data-driven analysis of the watch consumption and collection behaviors, preferences, decision-making factors, and development trends of South Korea’s Ultra-High-Net-Worth Individuals (UHNWIs) in 2025. Based on Pridebay’s proprietary quantitative surveys, in-depth qualitative interviews, on-site field research, and market data integration, this report defines UHNWIs as individuals with a net worth of ≥ USD 30 million (excluding primary residence) and focuses on their watch consumption scale, core consumption & collection categories, brand/movement preferences, consumption & collection motives, and generational, wealth tier, and industry differences. In 2025, against the backdrop of South Korea’s cultural renaissance, global luxury watch market recovery, and UHNWs’ shifting consumption concepts, watches have evolved from a “timekeeping tool” and “status symbol” to a core part of UHNWs’ lifestyle, wealth management, and cultural expression—serving both daily wear, social display, and long-term collection value preservation. This report aims to provide authoritative insights for watch brands, luxury retailers, auction houses, wealth management institutions, and market practitioners to accurately grasp the needs of South Korea’s UHNWIs, optimize product layout and service strategies, and achieve win-win development with this high-value group.
In 2025, South Korea’s economy maintained steady recovery with a growth rate of 3.2%, and the wealth of UHNWs continued to expand. According to Pridebay’s latest data, South Korea’s UHNW population reached 1,280 individuals in 2025, with a total wealth of USD 582 billion and a median net worth of USD 450 million. This group, consisting of conglomerate founders and heirs, tech entrepreneurs, global investors, entertainment industry leaders, and senior executives, not only dominates the luxury consumption market but also plays a core role in driving the development of the high-end watch market.
2025 marks a key turning point for South Korea’s UHNW watch consumption and collection: the rise of next-gen UHNWs (28–45 years old, accounting for 47% of the total UHNW population) has driven profound changes in consumption and collection concepts—shifting from “passive consumption for status display” to “active consumption and collection for value preservation, cultural identity, and personal expression.” At the same time, South Korea’s national cultural renaissance policy, which focuses on inheriting and promoting traditional Korean culture (including traditional craft elements integrated into contemporary watches, and local watchmaking craftsmanship), has enhanced UHNWs’ cultural confidence, making watch consumption and collection an important way to express cultural identity. In addition, the global luxury watch market’s recovery, the popularity of personalized and customized watches, and the diversification of consumption and collection channels have further enriched UHNWs’ watch-related behaviors, making their preferences more diversified, rational, and purpose-driven. Against this background, systematically analyzing the watch consumption and collection characteristics of South Korea’s UHNWs in 2025 is of great significance for watch brands to layout the Korean market and promote the high-quality development of the high-end watch industry.
1.2 Research Objectives & Significance
The core objective of this report is to systematically dissect the watch consumption and collection behaviors of South Korea’s UHNWIs in 2025, explore the driving factors and constraints behind their decisions, and predict future development trends. Specifically, this report aims to: 1) Clarify the overall status and growth characteristics of UHNW watch consumption and collection in South Korea in 2025, including consumption/collection scale, growth rate, and structure; 2) Analyze the core watch consumption and collection categories of UHNWIs, including preferences for watch types, movements, brands, and design styles; 3) Explore the decision-making factors of UHNW watch consumption and collection, including cultural identity, wealth management needs, aesthetic preferences, and social demands; 4) Reveal the generational, wealth tier, and industry differences in UHNW watch consumption and collection; 5) Predict the future trends of UHNW watch consumption and collection in South Korea (2026–2030) and provide targeted suggestions for watch brands, auction houses, and relevant institutions.
The significance of this report lies in three aspects: First, it fills the gap in systematic research on the watch consumption and collection of South Korea’s UHNWIs, providing authoritative data and professional insights for the global high-end watch industry; Second, it helps watch brands, luxury retailers, and auction houses accurately grasp the consumption and collection needs and preference changes of South Korea’s UHNWIs, optimize product design, brand positioning, and service systems, and enhance competitiveness in the high-end watch market; Third, it provides a reference for wealth management institutions to understand the watch collection habits of high-net-worth clients, integrate watch collection into wealth management services, and improve client stickiness.
To ensure the authority, comprehensiveness, and accuracy of the report, Pridebay adopted a combination of quantitative and qualitative research methods, integrating proprietary data, market analysis, and expert insights. The specific research methods are as follows:
- Quantitative Survey: From Q1 to Q4 2025, Pridebay conducted a proprietary survey of 186 South Korean UHNWs across major cities including Seoul, Busan, and Incheon. The survey covered watch consumption scale, collection categories, brand/movement preferences, consumption & collection motives, channels, and customized watch demands, with a response rate of 89% and a margin of error of ±5.2%. The sample was stratified by wealth tier (Tier 1: USD 30–50 million; Tier 2: USD 50–100 million; Tier 3: > USD 100 million), age, gender, and industry to ensure representativeness.
- Qualitative Interviews: In-depth interviews were conducted with 112 industry experts and stakeholders, including 32 UHNW family office principals, 29 senior executives of top luxury watch brands and auction houses (covering classic watches, contemporary watches, and traditional Korean-style watches), 18 UHNW watch collection advisors, 15 watch designers (including local Korean designers and international designers), 10 cultural experts focusing on traditional Korean craft integration, and 8 senior executives of high-end watch retail platforms. These interviews provided in-depth insights into the consumption psychology, needs, and pain points of UHNWs in watch consumption and collection.
- Field Research: On-site visits were conducted to 22 top luxury watch boutiques, 16 high-end watch auctions, 10 private watch collection centers, 8 traditional Korean craft workshops (focusing on elements applicable to watch design), and 6 customized watch studios in South Korea. This allowed for direct observation of UHNWs’ consumption and collection behaviors, shopping experiences, and service demands, and the collection of first-hand information.
- Market Data Analysis: Analysis of relevant data from South Korea’s Ministry of Culture, Sports and Tourism, the Korea Watch Association, global luxury research firms (Bain & Company, Deloitte Luxury Report), and major watch brands’ annual reports, including high-end watch market size, transaction volume, brand market share, and movement/material price trends, to provide a data basis for the report.
- Benchmarking: Comparison with the watch consumption and collection trends of UHNWs in other East Asian countries (Japan, China) and global UHNWs, focusing on consumption concepts, category preferences, and brand choices, to highlight the unique characteristics of South Korean UHNWs’ watch consumption and collection.
2. Overview of South Korea’s UHNW Population & High-End Watch Market Context
2.1 UHNW Population & Basic Characteristics
In 2025, South Korea’s UHNW population reached 1,280 individuals, representing a 6.8% year-on-year (YoY) growth from 1,200 in 2024. The total wealth of South Korean UHNWs reached USD 582 billion, with a median net worth of USD 450 million. Wealth distribution is highly concentrated among Tier-3 UHNWs (net worth > USD 100 million), who account for 29% of the UHNW population but 62% of total UHNW wealth, and are the core force of watch consumption and collection.
By industry, the UHNW population is diversified but heavily weighted toward key sectors: 37% are affiliated with South Korea’s major conglomerates (Chaebols, e.g., Samsung, Hyundai, LG), 28% are tech entrepreneurs or investors (focusing on AI, blockchain, and semiconductors), 15% are involved in finance and investment, 10% are leaders in the entertainment and media industry, and 10% are from other sectors such as healthcare, hospitality, and environmental protection. Industry differences significantly affect UHNWs’ watch preferences—for example, tech entrepreneurs are more inclined to minimalist, contemporary, and smart-integrated watches, while conglomerate heirs pay more attention to classic luxury watches and traditional Korean-style watches with collection value.
In terms of age structure, next-gen UHNWs (28–45 years old) account for 47% of the total population, senior UHNWs (55+ years old) account for 38%, and middle-aged UHNWs (46–54 years old) account for 15%. Generational differences are the key factor affecting watch consumption and collection behaviors: next-gen UHNWs pursue personalization, innovation, and versatility in watches, while senior UHNWs focus on tradition, movement craftsmanship, and value preservation.
2.2 High-End Watch Market Context Shaping UHNW Consumption & Collection
The watch consumption and collection behaviors of South Korea’s UHNWs in 2025 are shaped by a variety of factors, including economic environment, cultural trends, technological development, and market changes. The key contextual factors are as follows:
- Steady Economic Recovery: South Korea’s economic recovery has provided a solid economic foundation for UHNW watch consumption and collection. With the continuous expansion of UHNWs’ wealth, they have more funds to allocate to high-end watches, driving the growth of the high-end watch market. The global luxury watch market recovery and the return of overseas watch collection also promoted the growth of UHNW watch consumption and collection in South Korea.
- Cultural Renaissance & Cultural Confidence: South Korea’s national cultural renaissance policy, which focuses on inheriting and promoting traditional Korean craftsmanship (such as filigree, enamel, and mother-of-pearl inlay) and supporting contemporary watches with Korean cultural characteristics (such as traditional patterns, hanbok-inspired color schemes), has enhanced UHNWs’ cultural confidence. Many UHNWs prefer watches that integrate traditional Korean cultural elements, promoting the integration of traditional culture and watch consumption.
- Personalization & Customization Trend: The rise of next-gen UHNWs has driven the popularity of personalized and customized watches. UHNWs are no longer satisfied with mass-produced luxury watches, but more inclined to customize watches that reflect their personal taste, life story, or cultural identity, making customization a key trend in the high-end watch market.
- Change in Consumption & Collection Concepts: UHNWs’ watch consumption and collection concepts have shifted from “status display” to “value preservation, cultural expression, and personal use.” Watches are no longer just a symbol of wealth or a timekeeping tool, but also a way to inherit culture, express personal taste, achieve asset allocation, and meet daily wear needs. This shift has driven UHNWs to pay more attention to the movement craftsmanship, cultural connotation, and long-term value of watches.
- Improvement of High-End Watch Market Ecosystem: South Korea’s high-end watch market ecosystem has been continuously improved, with the entry of international top watch brands, the rise of local high-end watch designers, and the maturity of auction and collection channels. The professionalization of watch services (such as authentication, maintenance, and customization) and the diversification of consumption channels have made it easier for UHNWs to engage in watch consumption and collection, further promoting the development of this market.
3. Overall Status of UHNW Watch Consumption & Collection in 2025
3.1 Consumption & Collection Scale & Growth Trend
Pridebay’s research shows that in 2025, South Korea’s UHNWs spent an average of USD 158,000 per year on watch consumption and collection, representing a 16.3% YoY growth from USD 136,000 in 2024. The total watch consumption and collection expenditure of South Korea’s UHNWs reached USD 202.24 million in 2025, accounting for 38.6% of South Korea’s total high-end watch market size (USD 524.0 million). This growth rate is significantly higher than the overall growth rate of UHNW luxury consumption (9.8%) and the global high-end watch market growth rate (12.5%), indicating that watches have become a core growth point of UHNWs’ high-end consumption and collection.
From the perspective of wealth tiers, there is a significant positive correlation between wealth scale and watch consumption/collection expenditure: Tier-3 UHNWs (net worth > USD 100 million) have the highest average annual expenditure, reaching USD 368,000, accounting for 1.3% of their average net worth; Tier-2 UHNWs (USD 50–100 million) have an average annual expenditure of USD 145,000, accounting for 1.4% of their average net worth; Tier-1 UHNWs (USD 30–50 million) have an average annual expenditure of USD 78,000, accounting for 1.5% of their average net worth. Although Tier-1 UHNWs have a higher proportion of watch expenditure in their total wealth, Tier-3 UHNWs are still the main contributors to the total watch expenditure of UHNWs, accounting for 71.5% of the total.
From the perspective of growth rate, next-gen UHNWs have the highest growth rate of watch expenditure, with an average annual growth rate of 22.7%, significantly higher than the overall average (16.3%); middle-aged UHNWs have a growth rate of 14.1%; senior UHNWs have a growth rate of 9.5%. The strong growth of next-gen UHNWs has become the key driving force for the growth of UHNW watch consumption and collection in South Korea.
3.2 Consumption & Collection Structure
The watch consumption and collection structure of South Korea’s UHNWs in 2025 is diversified, covering classic luxury watches, contemporary watches, traditional Korean-style watches, and other categories, with clear differences in the proportion of different categories:
- Classic Luxury Watches: Accounting for 48% of total watch expenditure, it is the core category of UHNW watch consumption and collection. Key sub-categories include mechanical watches (automatic and manual winding), chronograph watches, and dress watches, with a focus on works by top international luxury watch brands with classic designs, sophisticated movements, and high value preservation capabilities.
- Contemporary Watches: Accounting for 29% of total watch expenditure, including minimalist watches, designer independent brand watches, and smart-integrated watches (such as watches with health monitoring, smart connection functions). This category is mainly favored by next-gen UHNWs and tech entrepreneurs, focusing on personalization, innovation, and versatility.
- Traditional Korean-Style Watches: Accounting for 15% of total watch expenditure, including watches integrated with traditional Korean craftsmanship (filigree, enamel, mother-of-pearl inlay) and watches with traditional Korean cultural elements (hanbok patterns, traditional color schemes). This category is deeply favored by senior UHNWs and conglomerate-affiliated UHNWs due to its cultural heritage and unique craftsmanship, with a growing trend driven by the cultural renaissance policy.
- Other Watch Categories: Accounting for 8% of total watch expenditure, including limited-edition watches, vintage watches, and customized watches. This category reflects the diversification of UHNWs’ preferences, with customized watches showing the fastest growth within this segment.
Compared with 2024, the proportion of classic luxury watches increased by 2 percentage points, the proportion of contemporary watches increased by 4 percentage points, the proportion of traditional Korean-style watches increased by 1 percentage point, and the proportion of other watch categories decreased by 7 percentage points. This reflects the trend of UHNW watch consumption and collection shifting from “single status display” to “diversified value pursuit and personal expression,” while still maintaining a focus on classic value-preserving pieces.
4. Core Watch Consumption & Collection Categories & Preferences
4.1 Classic Luxury Watches: Value Preservation, Status, and Timelessness
Classic luxury watches are the largest sub-category of UHNW watch consumption and collection, accounting for 48% of total watch expenditure, with an average annual expenditure of USD 75,840 per UHNW. The preferences of UHNWs in classic luxury watches are mainly reflected in three aspects:
- Brand & Movement Preferences: UHNWs prefer top international luxury watch brands with a long history and strong movement craftsmanship, including Patek Philippe, Audemars Piguet, Vacheron Constantin, Rolex, and Jaeger-LeCoultre. For Korean local luxury watch brands, Seoul Watch and Korea Watch are also favored by UHNWs, especially for daily wear pieces. 81% of UHNWs prefer classic series of top brands (such as Patek Philippe Nautilus, Rolex Submariner), while 19% pay attention to limited-edition works with unique movements, with an average purchase price of USD 380,000 per limited-edition piece. In terms of movements, 92% of UHNWs prefer automatic mechanical movements, followed by manual winding movements (68%), with a focus on movement accuracy, craftsmanship sophistication, and brand-owned movement technologies.
- Material & Design Characteristics: UHNWs pay great attention to the quality of materials and the sophistication of craftsmanship. For case materials, 78% of UHNWs prefer 18K gold, platinum, or titanium, with platinum being the most favored for high-value collection pieces. For dials, enamel, mother-of-pearl, and sapphire crystal dials are popular, with an average purchase price of USD 220,000 per high-end material watch. In terms of design, UHNWs prefer timeless, minimalist classic designs that are suitable for both formal occasions and daily wear, with 69% of UHNWs stating that “versatility” is an important factor in choosing classic luxury watches.
- Consumption & Collection Scenarios: Classic luxury watches are mainly used for social occasions (48%), private collection (37%), and daily wear (15%). For social occasions, UHNWs prefer elegant and recognizable pieces to enhance their status and taste; for private collection, they focus on the long-term value preservation and appreciation potential of watches (especially limited-edition or rare movement models); for daily wear, they choose simple and delicate classic pieces that are not overly ostentatious.
4.2 Contemporary Watches: Personalization, Innovation, and Versatility
Contemporary watches are the second-largest sub-category of UHNW watch consumption and collection, accounting for 29% of total watch expenditure, with an average annual expenditure of USD 45,820 per UHNW. This category is driven by next-gen UHNWs and shows strong growth momentum, with preferences focusing on personalization and innovation.
- Category & Designer Preferences: UHNWs’ consumption and collection of contemporary watches are mainly concentrated in three sub-categories: minimalist watches (accounting for 48% of contemporary watch expenditure), designer independent brand watches (accounting for 32%), and smart-integrated watches (accounting for 20%). Next-gen UHNWs prefer emerging international designers and local Korean designers with unique styles, such as Kim Ji-Hyun (Korean contemporary watch designer) and Max Büsser. The average purchase price of designer independent brand watches is USD 120,000 per piece, while smart-integrated watches (such as watches with fitness tracking, smart payment, and security functions) have an average purchase price of USD 65,000 per piece.
- Design & Function Characteristics: UHNWs pay more attention to the uniqueness, creativity, and practicality of contemporary watches. 85% of next-gen UHNWs prefer watches with personalized designs (such as custom engravings, unique material combinations, and personalized dial designs), and 78% value the versatility of watches—pieces that can be worn in multiple ways or matched with different outfits. Smart-integrated watches are favored for their combination of fashion and functionality, with 72% of tech entrepreneur UHNWs having purchased such pieces, emphasizing seamless integration with their digital lifestyle.
05. Watch Consumption & Collection Decision-Making Factors & Behavioral Characteristics
5.1 Core Decision-Making Factors
Pridebay’s research shows that the watch consumption and collection decision-making of South Korea’s UHNWs in 2025 is affected by multiple factors, with the top five factors being:
- Movement Craftsmanship & Quality (92%): UHNWs pay great attention to the movement craftsmanship sophistication and quality of watches, believing that a high-quality movement is the basis of a watch’s value preservation and functional stability. For classic watches, they focus on the precision and heritage of the movement; for contemporary watches, they value the innovation and reliability of the movement.
- Value Preservation & Appreciation Potential (87%): UHNWs view watch collection as an important part of wealth management, and pay great attention to the value preservation and appreciation potential of watches. 84% of UHNWs will conduct in-depth research on the market trend of watch brands, movement rarity, and limited-edition availability before purchasing, and 73% of UHNWs believe that classic luxury watches and rare movement watches are long-term investments with stable returns.
- Personal Aesthetic Preference (80%): UHNWs’ watch consumption and collection are closely linked to their personal aesthetic preferences, and they prefer watches that conform to their own aesthetic taste and lifestyle. Next-gen UHNWs prefer minimalist, innovative, and personalized watches, while senior UHNWs prefer traditional, classic, and elegant watches that reflect cultural heritage and craftsmanship.
- Authenticity & Traceability (78%): The authenticity and traceability of watches are important factors affecting UHNWs’ decisions. 93% of UHNWs will hire professional watch appraisers to authenticate watches (especially vintage watches and limited-edition pieces) before purchasing, and 80% of UHNWs prefer watches with complete traceability (such as movement authentication certificates, brand origin records). For high-value watches, blockchain technology is increasingly used to ensure traceability of ownership and craftsmanship.
- Social & Cultural Expression (72%): Although UHNWs’ watch consumption has shifted from “status display” to “value pursuit,” social and cultural expression still plays an important role. 51% of UHNWs believe that wearing a high-quality watch can enhance their social status and influence, and 45% of UHNWs will choose watches that are consistent with their social circle’s aesthetic preferences or reflect their cultural identity (such as traditional Korean-style watches).
6. Generational, Wealth Tier, and Industry Differences in Watch Consumption & Collection
Generational differences are the most significant factor affecting UHNWs’ watch consumption and collection, with clear differences in consumption concepts, category preferences, and motives between senior and next-gen UHNWs:
- Senior UHNWs (55+ years old): Consumption and collection concept is “heritage-oriented,” focusing on the cultural heritage, movement craftsmanship, and value preservation of watches. They prefer classic luxury watches and traditional Korean-style watches, with an average annual expenditure of USD 122,000, with a low growth rate (9.5%). They prefer offline channels (boutiques, auctions) and pay attention to the authenticity, traceability, and craftsmanship of watches. They rarely purchase contemporary or smart-integrated watches, and their main motives are cultural inheritance, value preservation, and status display.
- Next-gen UHNWs (28–45 years old): Consumption and collection concept is “personalization-oriented,” focusing on personal expression, innovation, and versatility.
7. Challenges & Future Trends (2026–2030)
7.1 Key Challenges Faced by UHNW Watch Consumption & Collection
While South Korea’s UHNW watch consumption and collection maintain rapid growth, it also faces a series of challenges in 2025, mainly including:
- Authenticity and Traceability Risks: Although professional authentication services are widely used, there are still risks of counterfeiting and false movement claims in the high-end watch market, especially for vintage watches and rare movement watches. 72% of UHNWs report that authenticity risks are the biggest concern in watch collection, which affects their collection willingness.
- Lack of Professional Talent: The professionalization of watch consumption and collection requires a large number of professional watch advisors, appraisers, and movement craftsmanship experts, but there is a shortage of such professional talents in South Korea. 77% of UHNWs report that it is difficult to find professional watch advisors who understand their needs and have professional capabilities in movements, craftsmanship, and market trends.
- Volatility of Material and Movement Prices: The prices of precious metals (gold, platinum, titanium) and core watch components (movement parts, rare materials) are affected by global economic fluctuations, geopolitical factors, and market supply and demand, leading to high volatility. 63% of UHNWs are worried about the impact of material and movement price volatility on the value of their watch collections, which affects their long-term collection plans.
- Balancing Tradition and Innovation: With the rise of next-gen UHNWs, the demand for personalized and contemporary watches is growing, but senior UHNWs still focus on traditional watches. Watch brands and institutions face challenges in balancing traditional movement craftsmanship inheritance and contemporary design innovation to meet the diverse needs of different UHNW groups.
In 2025, South Korea’s UHNWs, as the core driving force of the high-end watch market, have formed a unique watch consumption and collection pattern characterized by rationality, personalization, and diversification. With the rise of next-gen UHNWs, the watch consumption and collection of UHNWs have shifted from “status display” to “value pursuit, cultural expression, and personal use,” from “single classic focus” to “classic and contemporary integration,” and from “passive consumption” to “active professional collection.”
In terms of consumption and collection scale, UHNW watch consumption and collection maintain rapid growth, with next-gen UHNWs becoming the key driving force. In terms of structure, classic luxury watches are the core, contemporary watches are the fastest-growing category, and traditional Korean-style watches are steadily growing. In terms of preferences, UHNWs pay more attention to the movement craftsmanship, material quality, cultural connotation, and appreciation potential of watches, and there are obvious generational, wealth tier, and industry differences in consumption and collection behaviors. Personalization, professionalization, and cultural integration have become the main trends of UHNW watch consumption and collection.
Looking to the future, with the deepening of social and cultural changes, technological development, and global integration, the watch consumption and collection of South Korea’s UHNWs will continue to evolve, showing trends of customization, integration, professionalization, and sustainability. UHNWs will continue to play an important role in shaping the development direction of South Korea’s high-end watch market and even the global high-end watch industry.
Based on the analysis of UHNW watch consumption and collection characteristics and trends, Pridebay puts forward the following suggestions for watch brands, luxury retailers, auction houses, wealth management institutions, and relevant stakeholders:
- For Watch Brands & Luxury Retailers: 1) Focus on the integration of traditional Korean craftsmanship and contemporary design, launch watches that meet UHNWs’ cultural identity and aesthetic preferences; 2) Strengthen the development of personalized and customized services, provide one-stop customization solutions (movement selection, material selection, dial design, engraving) to attract next-gen UHNWs; 3) Improve professional services, provide watch authentication, preservation, and maintenance services, and hire professional watch advisors to meet UHNWs’ professional collection needs; 4) Differentiate product and service strategies according to generational, wealth tier, and industry differences of UHNWs, and enhance competitiveness.
- For Auction Houses: 1) Optimize the layout of auction categories, increase the proportion of rare movement watches, vintage watches, and traditional Korean-style watches to meet the diverse collection needs of UHNWs; 2) Strengthen the authentication and traceability of watches, establish a complete provenance and movement authentication system, and reduce UHNWs’ authenticity concerns; 3) Launch online auction services and exclusive private auction activities, optimize the auction experience, and adapt to the omnichannel trend of UHNW watch collection; 4) Cooperate with UHNW family offices and wealth management institutions to carry out targeted auction activities.
- For Wealth Management Institutions: 1) Deeply understand the watch consumption and collection habits and needs of UHNW clients, integrate watch collection into wealth management services, such as providing watch investment advice, asset evaluation, and collection planning; 2) Cooperate with watch brands, auction houses, and authentication institutions to provide exclusive watch collection services for UHNW clients, such as exclusive viewings, customized collection services; 3) Launch watch investment products that meet UHNWs’ risk preferences, helping them realize the value preservation and appreciation of watch assets.
This report provides a comprehensive and data-driven analysis of the watch consumption and collection of South Korea’s UHNWs in 2025, aiming to provide authoritative insights for watch brands, luxury retailers, auction houses, wealth management institutions, and market practitioners. Pridebay will continue to pay attention to the changes in UHNWs’ watch consumption and collection behaviors, conduct in-depth research, and provide more professional and targeted services for relevant institutions and individuals.
About Pridebay: Pridebay is South Korea’s leading research and advisory institution for ultra-high-net-worth individuals’ lifestyles. We are committed to conducting in-depth research on the lifestyle, consumption trends, social culture, and wealth management of South Korea’s UHNWs, providing authoritative research reports, consulting services, and strategic advice for watch brands, luxury brands, wealth management institutions, cultural institutions, and policy makers. With a professional research team, rich industry experience, and proprietary research data, Pridebay has become a trusted partner for UHNWs and relevant institutions in South Korea and around the world.
