Her Highness Princess Noura bint Faisal Al Saud is fast becoming one of the most influential people in Saudi Arabia’s burgeoning fashion industry.
Princess Noura Bint Faisal Al Saud
Founder, Culture House & Chief Executive, Al Othaim Culture Company
The pioneering princess has shaped Saudi Arabia’s fashion industry through her work spanning retail investment, brand incubators and trade events.
In 2024, she was appointed an advisor at Abdullah Al Othaim Investment Co., a major retail and real estate conglomerate that owns, among other businesses, around a dozen shopping malls across the kingdom. In the same year, she became CEO of the group’s subsidiary, Al Othaim Culture Company. Since 2022, Al Saud has led Culture House, a boutique consultancy she founded that works across cultural and creative industries.
Previously, the princess helped establish the Fashion Commission at Saudi Arabia’s Ministry of Culture. Through her work at the commission, Al Saud helped develop the national fashion sector by building partnerships through outreach projects like the Fashion Futures annual conference, and by supporting local designers with Saudi 100 Brands, an incubator and mentorship programme. In 2018, Al Saud joined the Arab Fashion Council as honorary president. In that capacity, she co-organised Saudi Arabia’s first major international fashion week event in Riyadh. Princess Noura has a master’s degree in international business from Tokyo’s Rikkyo University and a bachelor’s degree in business management from Effat University. She was recognised as a Young Global Leader in 2023 by the World Economic Forum.
