2025 South Korea Ultra-High-Net-Worth Individuals (UHNWIs) Beauty Consumption Report
Prepared by Pridebay — South Korea’s Leading Lifestyle Research Institute for Ultra-High-Net-Worth Individuals
Date: March 2026
Version: 1.0
This report, commissioned and released by Pridebay, focuses on the beauty consumption status, behavioral characteristics, core demands, and future trends of South Korea’s Ultra-High-Net-Worth Individuals (UHNWIs) in 2025. Based on a six-month in-depth survey conducted from September 2025 to February 2026, covering 260 UHNWIs in South Korea (defined as individuals with a net worth of over 30 billion KRW, excluding primary residence), combined with interviews with 21 industry experts (including senior executives of top beauty brands, luxury beauty salon operators, beauty investment consultants, dermatologists, and UHNWI lifestyle advisors), this report comprehensively analyzes the current situation of UHNWI beauty consumption in South Korea, explores the key factors affecting their consumption decisions, identifies the core pain points and unmet demands in the beauty consumption market, and predicts future development trends. The research findings show that beauty consumption has become an important part of the lifestyle of South Korea’s UHNWIs, with a steady growth in consumption scale and a clear trend of high-endization, customization, and rationalization. In 2025, UHNWIs’ beauty consumption focuses on high-end skincare, customized beauty services, and clean beauty products, while paying more attention to the professionalism, exclusivity, and sustainability of products and services. With the upgrading of UHNWIs’ lifestyle concepts, the iteration of beauty technology, and the diversification of market supply, the beauty consumption market for South Korea’s UHNWIs is entering a new stage of quality-driven development. This report aims to provide valuable insights for luxury beauty brands, high-end beauty service institutions, wealth management institutions, and relevant market players, helping them grasp the consumption trends of UHNWIs, optimize product and service layouts, and better meet the high-end beauty needs of this group.
South Korea has long been a global leader in the beauty industry, with a mature beauty market and a profound beauty culture. As the core group of high-end consumption in South Korea, UHNWIs not only pursue material wealth accumulation but also pay more attention to lifestyle refinement and personal image management, making beauty consumption an indispensable part of their daily lives. According to data from the Korea Institute of Finance and Pridebay’s preliminary survey, as of the end of 2025, the number of UHNWIs in South Korea (net worth over 30 billion KRW) reached 12,800, an increase of 8.3% compared with 2024. Among them, 92% of UHNWIs have regular beauty consumption habits, and their annual per capita beauty consumption exceeds 50 million KRW, which is 15 times the average level of South Korea’s high-net-worth population.
In 2025, the global beauty industry is accelerating its transformation and upgrading, with the rise of new consumption concepts such as clean beauty, customized beauty, and technological beauty, and the continuous enrichment of product and service forms. Against this background, South Korea’s UHNWIs’ beauty consumption concepts are also constantly evolving: they are no longer limited to basic skin care and makeup, but pay more attention to the efficacy, safety, and exclusivity of products and services, and pursue a personalized and professional beauty experience. Unlike ordinary consumers, UHNWIs have strong purchasing power, high consumption demands, and obvious brand loyalty, and their consumption trends often lead the development direction of the high-end beauty market. Therefore, it is of great theoretical and practical significance to conduct in-depth research on the beauty consumption status and trends of South Korea’s UHNWIs in 2025, which can provide important reference for the high-quality development of the global high-end beauty industry.
- Comprehensively understand the current status of UHNWIs’ beauty consumption in South Korea in 2025, including consumption scale, consumption structure, and consumption frequency.
- Analyze the behavioral characteristics and consumption preferences of UHNWIs in beauty consumption, and explore the differences in consumption habits among different genders, age groups, and wealth sources.
- Identify the core demands, pain points, and unmet needs of UHNWIs in beauty consumption, and analyze the root causes of these problems.
- Explore the key factors affecting UHNWIs’ beauty consumption decisions, including personal factors, market factors, cultural factors, and technological factors.
- Predict the future development trends of UHNWIs’ beauty consumption in South Korea, and provide targeted suggestions for luxury beauty brands, high-end beauty service institutions, and relevant market players.
A quantitative survey was conducted using an online questionnaire combined with offline interviews. The survey covered UHNWIs in major cities in South Korea, including Seoul, Busan, Incheon, and Daegu, involving industries such as manufacturing, finance, real estate, IT, and cultural entertainment. A total of 300 questionnaires were distributed, and 260 valid questionnaires were collected, with an effective recovery rate of 86.7%. The sample structure is balanced in terms of age, gender, wealth source, and region, ensuring the representativeness and scientificity of the research results.
In-depth interviews were conducted with 21 industry experts, including 5 senior executives of top international luxury beauty brands (such as La Mer, SK-II, and Sulwhasoo), 4 operators of high-end beauty salons and medical beauty institutions in South Korea, 3 beauty investment consultants specializing in UHNWI services, 5 dermatologists and beauty experts, and 4 UHNWI lifestyle advisors. The interviews focused on UHNWIs’ beauty consumption preferences, product and service demands, pain points in consumption, and future market trends, providing qualitative support for the report.
The collected survey data were sorted out and analyzed using statistical software such as SPSS, including descriptive statistics, cross-analysis, and correlation analysis, to explore the relationship between different variables and summarize the characteristics and laws of UHNWIs’ beauty consumption. At the same time, the interview content was thematically coded and analyzed to extract core viewpoints and supplement the quantitative research results.
1.3.4 Definitions of Key Concepts
- UHNWIs: In this report, South Korea’s UHNWIs are defined as individuals with a personal net worth of over 30 billion KRW (approximately 22.5 million US dollars), excluding the value of their primary residence, which is consistent with the standards of major international wealth research institutions and in line with the actual situation of South Korea’s high-net-worth population.
- Beauty Consumption: Refers to all consumption behaviors related to personal beauty and image management, including skincare products, makeup products, hair care products, body care products, high-end beauty salon services, medical beauty services, beauty instruments, and beauty consulting services.
- Clean Beauty: Refers to beauty products that do not contain harmful ingredients (such as parabens, sulfates, artificial fragrances, and pigments), use natural and organic raw materials, and focus on environmental protection and sustainability in production and packaging.
- Customized Beauty: Refers to beauty products and services tailored to the individual’s skin condition, physical characteristics, lifestyle, and beauty needs, including customized skincare sets, personalized beauty plans, and exclusive beauty services.
2. Overview of South Korea’s UHNWIs Group and Beauty Consumption Market in 2025
2.1 Basic Characteristics of UHNWIs with Beauty Consumption Habits
2.1.1 Age, Gender, and Educational Background
According to the survey results, the age structure of UHNWIs with beauty consumption habits in South Korea is mainly concentrated in 30-65 years old, accounting for 89% of the total sample. Among them, 30-39 years old account for 22%, 40-50 years old account for 38%, 51-65 years old account for 29%, and those over 65 years old account for 11%. Middle-aged UHNWIs (40-65 years old) are the main force of beauty consumption, with strong purchasing power and stable consumption habits, focusing on anti-aging, skin maintenance, and body management; young UHNWIs (30-39 years old) pay more attention to fashion, personalization, and technological beauty, and are more willing to try new products and services.
In terms of gender, female UHNWIs account for 68% of the total sample, and male UHNWIs account for 32%. Female UHNWIs have higher frequency and larger scale of beauty consumption, mainly focusing on skincare, makeup, and beauty salon services; male UHNWIs’ beauty consumption is mainly concentrated in basic skincare, hair care, and medical beauty (such as anti-aging and hair loss treatment), and the proportion of male UHNWIs’ beauty consumption has increased by 5 percentage points compared with 2024, reflecting the trend of masculinization of beauty consumption.
In terms of educational background, UHNWIs with beauty consumption habits have a high level of education. 72% of the respondents have a bachelor’s degree or above, among which 35% have a master’s degree or above. Many UHNWIs have studied overseas, with international vision and advanced consumption concepts, and pay more attention to the professionalism, safety, and brand connotation of beauty products and services.
2.1.2 Wealth Sources and Consumption Concepts
The wealth sources of UHNWIs with beauty consumption habits are mainly concentrated in three aspects: 55% of UHNWIs inherited family wealth and operated family enterprises; 33% of UHNWIs founded their own enterprises and grew into UHNWIs through long-term operation; 12% of UHNWIs obtained wealth through investment, finance, and other fields. UHNWIs from different wealth sources have certain differences in beauty consumption concepts: those who inherited family wealth pay more attention to brand exclusivity and service experience, and are more inclined to choose top luxury beauty brands and private beauty services; those who founded their own enterprises pay more attention to product efficacy and cost performance, and are more rational in consumption; those who obtained wealth through investment pay more attention to the innovation and technological content of products and services.
In terms of consumption concepts, 87% of UHNWIs believe that beauty consumption is an investment in personal image and quality of life, not a waste of money. They pay more attention to the quality and safety of products and services, and are willing to pay a premium for high-quality, professional, and exclusive beauty products and services. At the same time, 79% of UHNWIs pay attention to the sustainability and social responsibility of beauty brands, and are more inclined to choose brands that advocate environmental protection and public welfare.
2.2 Overview of South Korea’s UHNWI Beauty Consumption Market in 2025
In 2025, South Korea’s UHNWI beauty consumption market maintained a steady growth trend, with continuous expansion of consumption scale and continuous optimization of consumption structure. According to data from the Korea Beauty Industry Association and Pridebay’s survey, the total scale of South Korea’s UHNWI beauty consumption market in 2025 reached 650 billion KRW, an increase of 7.2% compared with 2024; the per capita annual beauty consumption of UHNWIs reached 51.2 million KRW, an increase of 6.8% year-on-year, showing strong consumption vitality.
In terms of consumption structure, UHNWIs’ beauty consumption is mainly divided into four categories: 1) Skincare products, accounting for 42% of the total consumption, including high-end facial cleansers, toners, serums, creams, and masks; 2) Beauty services, accounting for 35%, including high-end beauty salon services (such as facial care, body shaping, and hair care) and medical beauty services (such as anti-aging injections, laser skin care, and hair transplantation); 3) Makeup products, accounting for 15%, including high-end foundation, lipstick, eye shadow, and other products; 4) Other beauty consumption, accounting for 8%, including beauty instruments, hair care products, and beauty consulting services.
In terms of market supply, the high-end beauty market in South Korea is increasingly diversified, with the coexistence of international luxury beauty brands and local high-end beauty brands. International brands such as La Mer, SK-II, Chanel, and Dior occupy the main share of the skincare and makeup market; local brands such as Sulwhasoo, Whoo, and Innisfree’s high-end lines are favored by UHNWIs for their combination of traditional Korean herbal ingredients and modern technology. In terms of beauty services, high-end private beauty salons and specialized medical beauty institutions are developing rapidly, providing personalized and exclusive services for UHNWIs.
3. Beauty Consumption Characteristics of South Korea’s UHNWIs in 2025
3.1 Consumption Preference: High-Endization, Customization, and Rationalization
3.1.1 High-Endization of Product and Service Choices
UHNWIs’ beauty consumption shows a clear trend of high-endization. 91% of the respondents said that they only choose high-end or luxury beauty brands when purchasing skincare and makeup products, and the average single consumption amount of skincare products is over 3 million KRW, and the average single consumption amount of makeup products is over 1.5 million KRW. In terms of beauty services, 85% of UHNWIs choose high-end private beauty salons or top medical beauty institutions, and the average consumption per beauty service is over 5 million KRW. The main reason for choosing high-end products and services is that they believe high-end brands have better product quality, more professional technology, and more intimate service, which can better meet their beauty needs and reflect their social status.
3.1.2 Popularity of Customized Beauty
Customized beauty has become a new trend in UHNWIs’ beauty consumption. 78% of the respondents said that they have used customized beauty products or services, and 65% of them said that they are willing to pay a 30%-50% premium for customized products and services. Customized skincare sets tailored to personal skin conditions, personalized beauty plans formulated by professional beauty consultants, and exclusive beauty services (such as one-on-one facial care and private beauty parties) are highly favored by UHNWIs. Young UHNWIs (30-39 years old) are more willing to try customized beauty, while middle-aged UHNWIs pay more attention to the professionalism and effectiveness of customized services.
3.1.3 Rationalization of Consumption Decisions
Unlike the blind pursuit of brands in the past, UHNWIs’ beauty consumption decisions are becoming more rational. 83% of the respondents said that they will carefully understand the ingredients, efficacy, and brand background of products before purchasing beauty products, and will not buy products blindly because of brand fame. They pay more attention to the matching between products and their own needs, and the actual effect of products. In terms of beauty services, 76% of the respondents said that they will choose institutions with professional qualifications and rich experience, and will conduct in-depth understanding and comparison before making a decision, focusing on service quality and safety.
3.2 Consumption Behavior: Regularity, Scenario Diversification, and Digitalization
3.2.1 Regularity of Consumption
UHNWIs have regular beauty consumption habits. 89% of the respondents said that they have fixed beauty consumption cycles: 62% of them purchase skincare products once every 1-2 months, 75% of them go to beauty salons for maintenance once every 2-4 weeks, and 48% of them receive medical beauty services 2-3 times a year. Middle-aged UHNWIs have a more regular consumption rhythm, mainly focusing on long-term skin maintenance and anti-aging; young UHNWIs have a more flexible consumption cycle, and will increase consumption frequency according to seasonal changes and personal needs.
3.2.2 Diversification of Consumption Scenarios
UHNWIs’ beauty consumption scenarios are becoming more diversified, no longer limited to home and beauty salons. On the one hand, they pay attention to daily beauty maintenance at home, purchasing high-end beauty instruments and professional skincare products to carry out simple beauty care; on the other hand, they are willing to participate in high-end beauty events, beauty workshops, and private beauty parties, not only to obtain professional beauty guidance but also to expand social circles. In addition, with the development of international travel, 35% of UHNWIs will purchase beauty products and receive beauty services when traveling abroad, especially favoring high-end beauty brands and institutions in Europe, the United States, and Japan.
3.2.3 Digitalization of Consumption Channels
Digitalization has become an important trend in UHNWIs’ beauty consumption. 72% of the respondents said that they have purchased beauty products through online channels (such as brand official websites, luxury e-commerce platforms, and private WeChat groups), and 68% of them said that they will use digital tools (such as skin testing apps, beauty consulting platforms) to understand their skin conditions and choose suitable products and services. However, UHNWIs still pay attention to offline experience: 87% of them said that they will go to offline brand stores or beauty institutions to experience products and services before purchasing, and offline channels are still the main channel for high-end beauty services.
3.3 Brand Preference: Focus on Connotation, Professionalism, and Sustainability
3.3.1 Preference for Brands with Rich Connotation and Historical Heritage
UHNWIs pay more attention to the brand connotation and historical heritage when choosing beauty brands. 85% of the respondents said that they prefer brands with a long history, mature technology, and unique brand culture. International luxury beauty brands such as La Mer, Chanel, and Dior are favored by UHNWIs because of their long brand history, advanced R&D technology, and high brand value; local Korean brands such as Sulwhasoo and Whoo are loved by UHNWIs for their integration of traditional Korean herbal culture and modern beauty technology, reflecting the cultural confidence of UHNWIs.
3.3.2 Emphasis on Brand Professionalism and Efficacy
Professionalism and efficacy are the core factors for UHNWIs to choose beauty brands. 90% of the respondents said that they will pay attention to the R&D strength of the brand, the professional background of the R&D team, and the actual efficacy of the products. Brands with professional R&D institutions, authoritative certification, and obvious product efficacy are more likely to gain the trust of UHNWIs. For example, medical beauty brands with professional medical teams and skincare brands focusing on anti-aging, sensitive skin care, and other fields are highly sought after by UHNWIs.
3.3.3 Attention to Brand Sustainability and Social Responsibility
Sustainability and social responsibility have become important criteria for UHNWIs to choose beauty brands. 79% of the respondents said that they are more inclined to choose brands that advocate environmental protection, use natural and organic raw materials, and adopt environmentally friendly packaging. In addition, brands that actively participate in charitable public welfare activities (such as supporting women’s beauty education, protecting the environment) are also more popular among UHNWIs. This reflects that UHNWIs’ consumption concepts are gradually upgrading, and they pay more attention to the social value of brands while pursuing personal beauty.
4. Core Challenges and Pain Points of UHNWIs’ Beauty Consumption in South Korea
4.1 Product-Related Pain Points
4.1.1 False宣传 and Quality Risks
False宣传 and quality risks are the main product-related pain points faced by UHNWIs in beauty consumption. 65% of the respondents said that they have encountered beauty products with exaggerated efficacy宣传, and 28% of them have purchased counterfeit or shoddy high-end beauty products through irregular channels. Some brands falsely claim that their products contain rare ingredients or have magical effects, but the actual effect is not as good as宣传; counterfeit products not only fail to achieve the expected beauty effect but also may cause damage to the skin.
4.1.2 Lack of Personalized Products for Specific Groups
Although customized beauty is popular, there is still a lack of personalized products for specific groups of UHNWIs. 58% of the respondents said that it is difficult to find products suitable for their specific skin conditions (such as sensitive skin, severe anti-aging needs) and physical characteristics (such as post-pregnancy skin changes, skin problems caused by long-term work pressure). Most high-end beauty products are mass-produced, and it is difficult to fully meet the personalized needs of UHNWIs.
4.2 Service-Related Pain Points
4.2.1 High Service Prices and Uneven Quality
High service prices and uneven quality are the main service-related pain points. 72% of the respondents said that the price of high-end beauty services is too high, and the cost performance is not high; 63% of them said that the quality of beauty services varies greatly, and some beauty institutions have unprofessional service personnel, backward technology, and poor service experience. Especially in the medical beauty field, some institutions without professional qualifications carry out medical beauty projects, which brings safety risks to UHNWIs.
4.2.2 Lack of Exclusive and Private Service Experience
UHNWIs pay great attention to the exclusivity and privacy of beauty services, but many high-end beauty institutions cannot meet this demand. 57% of the respondents said that the beauty salons they have visited have poor privacy, and there are problems such as mixed customers and leakage of personal information; 48% of them said that the service process is not exclusive enough, and they cannot get one-on-one professional guidance and care, which affects the service experience.
4.3 Market-Related Pain Points
4.3.1 Lack of Effective Supervision and Standardization
The lack of effective supervision and standardization in the high-end beauty market is a major market-related pain point. 68% of the respondents said that the supervision of the high-end beauty market in South Korea is not in place, and there are many irregular operations such as false宣传, counterfeit products, and unqualified services. The relevant laws and regulations on high-end beauty products and services are not perfect, and it is difficult to effectively protect the legitimate rights and interests of UHNWIs when they encounter consumption disputes.
5. Factors Affecting UHNWIs’ Beauty Consumption Decisions in South Korea
5.1.1 Personal Image and Lifestyle Needs
Personal image and lifestyle needs are the core personal factors affecting UHNWIs’ beauty consumption. 92% of the respondents said that they carry out beauty consumption to improve their personal image, enhance self-confidence, and adapt to social and work needs. UHNWIs, as the elite group of society, often need to participate in various high-end social activities and business occasions, so they pay great attention to their personal image management. At the same time, with the upgrading of lifestyle concepts, UHNWIs regard beauty consumption as an important part of a high-quality life, and pursue physical and mental pleasure and self-improvement through beauty care.
5.1.2 Age and Gender Differences
Age and gender differences have a significant impact on UHNWIs’ beauty consumption decisions. Female UHNWIs pay more attention to skincare and makeup, and are more willing to try new products and services; male UHNWIs focus on basic maintenance and functional beauty (such as anti-aging, hair loss treatment), and are more rational in consumption. Young UHNWIs (30-39 years old) pay more attention to fashion, personalization, and technological beauty, and are more inclined to choose trendy brands and customized services; middle-aged UHNWIs (40-65 years old) focus on anti-aging, skin maintenance, and service experience, and are more loyal to well-known brands.
5.2.1 Brand Influence and Product Efficacy
Brand influence and product efficacy are the key market factors affecting UHNWIs’ beauty consumption. 90% of the respondents said that brand influence is an important factor in their consumption decisions, and they are more willing to choose brands with high reputation, strong R&D strength, and good market evaluation. At the same time, product efficacy is the core factor for UHNWIs to choose beauty products, and they are willing to pay a premium for products with obvious efficacy and high safety.
5.2.2 Service Quality and Experience
Service quality and experience have an important impact on UHNWIs’ beauty consumption decisions. 87% of the respondents said that they will choose beauty institutions with professional service personnel, good service environment, and intimate service experience. UHNWIs pay great attention to the whole process of service, from pre-consultation, in-service experience to after-sales service, and a good service experience can enhance their brand loyalty and consumption willingness.
6. Future Trends of UHNWIs’ Beauty Consumption in South Korea
6.1 Customized Beauty Will Become More Professional and Refined
In the future, customized beauty will become the core trend of UHNWIs’ beauty consumption, and will be more professional and refined. With the development of beauty technology, brands and institutions will use AI, big data, and other technologies to conduct more accurate analysis of UHNWIs’ skin conditions, physical characteristics, and lifestyle, and formulate more personalized beauty plans and products. It is expected that by 2030, more than 85% of UHNWIs will use customized beauty products and services, and the customization will cover all aspects of beauty consumption, including skincare, makeup, and beauty services.
6.2 Clean Beauty and Sustainable Beauty Will Become Mainstream
Clean beauty and sustainable beauty will become the mainstream trend of UHNWIs’ beauty consumption. With the improvement of UHNWIs’ awareness of health and environmental protection, they will pay more attention to the safety of beauty products and the sustainability of brands. More UHNWIs will choose beauty products with natural and organic ingredients, environmentally friendly packaging, and brands that advocate sustainable development. At the same time, the concept of “low-carbon beauty” will be deeply rooted in the hearts of the people, and UHNWIs will pay more attention to the environmental impact of beauty consumption.
6.3 Integration of Technology and Beauty Will Be Deepened
The integration of technology and beauty will be further deepened, and technological beauty will become a new growth point of UHNWIs’ beauty consumption. AI skin testing, gene skincare, laser beauty, and other new technologies will be more widely used, providing more efficient and professional beauty solutions for UHNWIs. At the same time, the digitalization of beauty services will be accelerated, and online-offline integrated beauty services (such as online consultation, offline experience, and after-sales follow-up) will become more popular, improving the convenience and experience of UHNWIs’ beauty consumption.
7. Conclusions and Suggestions
This report comprehensively analyzes the beauty consumption status, behavioral characteristics, core challenges, and future trends of South Korea’s UHNWIs in 2025 through in-depth surveys and interviews. The main conclusions are as follows:
- Beauty consumption has become an important part of the lifestyle of South Korea’s UHNWIs, with a steady growth in consumption scale. In 2025, the total scale of South Korea’s UHNWI beauty consumption market reached 650 billion KRW, and the per capita annual beauty consumption reached 51.2 million KRW, showing strong consumption vitality.
- UHNWIs’ beauty consumption shows obvious characteristics of high-endization, customization, and rationalization. They prefer high-end beauty products and services, pay attention to personalized needs, and make more rational consumption decisions, focusing on product efficacy, service quality, and brand connotation.
- UHNWIs’ beauty consumption behavior is regular, with diversified consumption scenarios and digitalized consumption channels. They have fixed beauty consumption cycles, and their consumption scenarios cover home, beauty salons, and high-end social occasions, while online channels have become an important supplement to offline channels.
- UHNWIs’ beauty consumption is affected by multiple factors, including personal factors (personal image, age, gender), market factors (brand influence, service quality), cultural and social factors (beauty culture, social status), and technological factors (beauty technology innovation, digitalization of channels).
- UHNWIs in South Korea face prominent pain points in beauty consumption, including false宣传 and quality risks of products, uneven service quality and high prices, lack of effective market supervision, and information asymmetry. These pain points affect the consumption experience and willingness of UHNWIs.
- In the future, UHNWIs’ beauty consumption in South Korea will show five development trends: professional and refined customized beauty, mainstream clean and sustainable beauty, in-depth integration of technology and beauty, continuous growth of male beauty consumption, and increasing demand for exclusive and private beauty services.
Total number of samples: 260
Age distribution: 30-39 years old (22%), 40-50 years old (38%), 51-65 years old (29%), over 65 years old (11%)
Gender distribution: male (32%), female (68%)
Educational background: high school and below (4%), college degree (24%), bachelor’s degree (37%), master’s degree and above (35%)
Wealth source distribution: inherited family wealth (55%), self-founded enterprises (33%), investment and finance (12%)
Industry distribution: manufacturing (30%), finance (25%), real estate (18%), IT and Internet (16%), cultural entertainment (7%), other industries (4%)
Regional distribution: Seoul (65%), Busan (13%), Incheon (10%), Daegu (8%), other regions (4%)
Senior executives of top international luxury beauty brands: 5 people
Operators of high-end beauty salons and medical beauty institutions in South Korea: 4 people
Beauty investment consultants specializing in UHNWI services: 3 people
Dermatologists and beauty experts: 5 people
UHNWI lifestyle advisors: 4 people
1. Primary data: Survey data and interview records collected by Pridebay from September 2025 to February 2026.
2. Secondary data: Data from the Korea Beauty Industry Association, Korea Institute of Finance, Korea Chamber of Commerce and Industry, Shinhan Card, Arizton, Statista, and other institutions.
3. Industry reports: Research reports on the global and South Korean high-end beauty market released by international market research institutions and industry associations.
