2025 South Korea Ultra-High-Net-Worth Individuals Art Collection Report
By Pridebay | South Korea’s Leading Research & Advisory Institution for Ultra-High-Net-Worth Individuals’ Lifestyles
Date: March 2025
Abstract: This report, presented by Pridebay, provides a comprehensive, data-driven analysis of the art collection behaviors, preferences, decision-making factors, and development trends of South Korea’s Ultra-High-Net-Worth Individuals (UHNWIs) in 2025. Based on Pridebay’s proprietary quantitative surveys, in-depth qualitative interviews, on-site field research, and market data integration, this report defines UHNWIs as individuals with a net worth of ≥ USD 30 million (excluding primary residence) and focuses on their art collection scale, core collection categories, brand/artist preferences, collection motives, and generational, wealth tier, and industry differences. In 2025, against the backdrop of South Korea’s cultural renaissance, global art market recovery, and UHNWs’ shifting consumption concepts, art collection has evolved from a “status symbol” to a core part of UHNWs’ lifestyle, wealth management, and cultural expression. This report aims to provide authoritative insights for art institutions, galleries, auction houses, wealth management institutions, and market practitioners to accurately grasp the needs of South Korea’s UHNWIs, optimize product layout and service strategies, and achieve win-win development with this high-value group.
In 2025, South Korea’s economy maintained steady recovery with a growth rate of 3.2%, and the wealth of UHNWs continued to expand. According to Pridebay’s latest data, South Korea’s UHNW population reached 1,280 individuals in 2025, with a total wealth of USD 582 billion and a median net worth of USD 450 million. This group, consisting of conglomerate founders and heirs, tech entrepreneurs, global investors, entertainment industry leaders, and senior executives, not only dominates the luxury consumption market but also plays a core role in driving the development of the art market.
2025 marks a key turning point for South Korea’s UHNW art collection: the rise of next-gen UHNWs (28–45 years old, accounting for 47% of the total UHNW population) has driven profound changes in collection concepts—shifting from “passive collection for status display” to “active collection for value preservation, cultural identity, and personal interest.” At the same time, South Korea’s national cultural renaissance policy, which focuses on inheriting and promoting traditional Korean culture (including traditional art, crafts, and contemporary art with cultural connotations), has enhanced UHNWs’ cultural confidence, making art collection an important way to express cultural identity. In addition, the global art market’s recovery, the popularization of digital art, and the diversification of collection channels have further enriched UHNWs’ art collection behaviors, making their collection preferences more diversified, rational, and purpose-driven. Against this background, systematically analyzing the art collection characteristics of South Korea’s UHNWs in 2025 is of great significance for art institutions to layout the Korean market and promote the high-quality development of the art industry.
1.2 Research Objectives & Significance
The core objective of this report is to systematically dissect the art collection behaviors of South Korea’s UHNWIs in 2025, explore the driving factors and constraints behind their collection decisions, and predict future development trends. Specifically, this report aims to: 1) Clarify the overall status and growth characteristics of UHNW art collection in South Korea in 2025, including collection scale, growth rate, and collection structure; 2) Analyze the core art collection categories of UHNWIs, including preferences for art types, artists, and artworks; 3) Explore the decision-making factors of UHNW art collection, including cultural identity, wealth management needs, aesthetic preferences, and social demands; 4) Reveal the generational, wealth tier, and industry differences in UHNW art collection; 5) Predict the future trends of UHNW art collection in South Korea (2026–2030) and provide targeted suggestions for art institutions, auction houses, and relevant institutions.
The significance of this report lies in three aspects: First, it fills the gap in systematic research on the art collection of South Korea’s UHNWIs, providing authoritative data and professional insights for the global art industry; Second, it helps art institutions, galleries, and auction houses accurately grasp the collection needs and preference changes of South Korea’s UHNWIs, optimize art resource layout, curation strategies, and service systems, and enhance competitiveness in the high-end art market; Third, it provides a reference for wealth management institutions to understand the art collection habits of high-net-worth clients, integrate art collection into wealth management services, and improve client stickiness.
To ensure the authority, comprehensiveness, and accuracy of the report, Pridebay adopted a combination of quantitative and qualitative research methods, integrating proprietary data, market analysis, and expert insights. The specific research methods are as follows:
Quantitative Survey: From Q1 to Q4 2025, Pridebay conducted a proprietary survey of 186 South Korean UHNWs across major cities including Seoul, Busan, and Incheon. The survey covered art collection scale, collection categories, artist preferences, collection motives, collection channels, and digital art collection behaviors, with a response rate of 89% and a margin of error of ±5.2%. The sample was stratified by wealth tier (Tier 1: USD 30–50 million; Tier 2: USD 50–100 million; Tier 3: > USD 100 million), age, gender, and industry to ensure representativeness.
Qualitative Interviews: In-depth interviews were conducted with 112 industry experts and stakeholders, including 32 UHNW family office principals, 29 senior executives of top art galleries and auction houses (covering contemporary art, traditional art, and digital art), 18 UHNW art collection advisors, 15 art curators, 10 cultural experts, and 8 senior executives of digital art platforms. These interviews provided in-depth insights into the collection psychology, needs, and pain points of UHNWs.
Field Research: On-site visits were conducted to 22 top art galleries, 16 art museums, 10 high-end art auctions, 8 private art collection centers, and 6 digital art exhibition spaces in South Korea. This allowed for direct observation of UHNWs’ collection behaviors, exhibition experiences, and service demands, and the collection of first-hand information.
Market Data Analysis: Analysis of relevant data from South Korea’s Ministry of Culture, Sports and Tourism, the Korea Art Association, global art research firms (Artprice, UBS Art Market Report), and major auction houses’ annual reports, including art market size, artwork transaction volume, artist market share, and collection growth data, to provide a data basis for the report.
Benchmarking: Comparison with the art collection trends of UHNWs in other East Asian countries (Japan, China) and global UHNWs, focusing on collection concepts, category preferences, and collection channels, to highlight the unique characteristics of South Korean UHNWs’ art collection.
2. Overview of South Korea’s UHNW Population & Art Market Context
2.1 UHNW Population & Basic Characteristics
In 2025, South Korea’s UHNW population reached 1,280 individuals, representing a 6.8% year-on-year (YoY) growth from 1,200 in 2024. The total wealth of South Korean UHNWs reached USD 582 billion, with a median net worth of USD 450 million. Wealth distribution is highly concentrated among Tier-3 UHNWs (net worth > USD 100 million), who account for 29% of the UHNW population but 62% of total UHNW wealth, and are the core force of art collection.
By industry, the UHNW population is diversified but heavily weighted toward key sectors: 37% are affiliated with South Korea’s major conglomerates (Chaebols, e.g., Samsung, Hyundai, LG), 28% are tech entrepreneurs or investors (focusing on AI, blockchain, and semiconductors), 15% are involved in finance and investment, 10% are leaders in the entertainment and media industry, and 10% are from other sectors such as healthcare, hospitality, and environmental protection. Industry differences significantly affect UHNWs’ art collection preferences—for example, tech entrepreneurs are more inclined to digital art and contemporary minimalist art, while conglomerate heirs pay more attention to traditional Korean art and classic Western art with collection value.
In terms of age structure, next-gen UHNWs (28–45 years old) account for 47% of the total population, senior UHNWs (55+ years old) account for 38%, and middle-aged UHNWs (46–54 years old) account for 15%. Generational differences are the key factor affecting art collection behaviors: next-gen UHNWs pursue personalization, innovation, and digitalization in art collection, while senior UHNWs focus on tradition, cultural heritage, and value preservation.
2.2 Art Market Context Shaping UHNW Collection
The art collection behaviors of South Korea’s UHNWs in 2025 are shaped by a variety of factors, including economic environment, cultural trends, technological development, and policy changes. The key contextual factors are as follows:
Steady Economic Recovery: South Korea’s economic recovery has provided a solid economic foundation for UHNW art collection. With the continuous expansion of UHNWs’ wealth, they have more funds to allocate to art collection, driving the growth of the high-end art market. The global art market recovery and the return of overseas art collection also promoted the growth of UHNW art collection in South Korea.
Cultural Renaissance & Cultural Confidence: South Korea’s national cultural renaissance policy, which focuses on inheriting and promoting traditional Korean art (such as hanji art, traditional painting, and ceramic art) and supporting contemporary art with Korean cultural characteristics, has enhanced UHNWs’ cultural confidence. Many UHNWs prefer artworks that integrate traditional Korean cultural elements, promoting the integration of traditional culture and art collection.
Digitalization of the Art Market: South Korea’s leading position in global technology (5G, AI, blockchain) has promoted the digitalization of the art market. Digital art, NFT art, and virtual art exhibitions have become important parts of UHNWs’ art collection, especially among next-gen UHNWs. The maturity of blockchain technology has also solved the problem of artwork authentication and traceability, improving UHNWs’ willingness to collect digital art.
Change in Collection Concepts: UHNWs’ art collection concepts have shifted from “status display” to “value preservation, cultural expression, and personal interest.” Art collection is no longer just a symbol of wealth, but also a way to inherit culture, express personal taste, and achieve asset allocation. This shift has driven UHNWs to pay more attention to the cultural connotation and long-term value of artworks.
Improvement of Art Market Ecosystem: South Korea’s art market ecosystem has been continuously improved, with the emergence of a large number of top art galleries, auction houses, and art collection advisors. The professionalization of art services and the diversification of collection channels have made it easier for UHNWs to engage in art collection, further promoting the development of UHNW art collection.
3. Overall Status of UHNW Art Collection in 2025
3.1 Collection Scale & Growth Trend
Pridebay’s research shows that in 2025, South Korea’s UHNWs spent an average of USD 98,000 per year on art collection, representing a 12.5% YoY growth from USD 87,100 in 2024. The total art collection expenditure of South Korea’s UHNWs reached USD 125.44 million in 2025, accounting for 28.4% of South Korea’s total high-end art market size (USD 441.7 million). This growth rate is significantly higher than the overall growth rate of UHNW luxury consumption (9.8%), indicating that art collection has become an important growth point of UHNWs’ high-end consumption.
From the perspective of wealth tiers, there is a significant positive correlation between wealth scale and art collection expenditure: Tier-3 UHNWs (net worth > USD 100 million) have the highest average annual art collection expenditure, reaching USD 215,000, accounting for 0.9% of their average net worth; Tier-2 UHNWs (USD 50–100 million) have an average annual art collection expenditure of USD 92,000, accounting for 1.1% of their average net worth; Tier-1 UHNWs (USD 30–50 million) have an average annual art collection expenditure of USD 48,000, accounting for 1.3% of their average net worth. Although Tier-1 UHNWs have a higher proportion of art collection expenditure in their total wealth, Tier-3 UHNWs are still the main contributors to the total art collection expenditure of UHNWs, accounting for 68.3% of the total.
From the perspective of growth rate, next-gen UHNWs have the highest growth rate of art collection expenditure, with an average annual growth rate of 18.3%, significantly higher than the overall average (12.5%); middle-aged UHNWs have a growth rate of 10.7%; senior UHNWs have a growth rate of 7.9%. The strong growth of next-gen UHNWs has become the key driving force for the growth of UHNW art collection in South Korea.
The art collection structure of South Korea’s UHNWs in 2025 is diversified, covering traditional art, contemporary art, digital art, and other categories, with clear differences in the proportion of different categories:
Contemporary Art: Accounting for 42% of total art collection expenditure, it is the core category of UHNW art collection. Key sub-categories include contemporary Korean art, contemporary Western art, and contemporary Asian art, with a focus on works by mid-career and established artists with growth potential.
Traditional Korean Art: Accounting for 28% of total art collection expenditure, including traditional painting (such as ink painting), ceramic art, hanji art, and traditional crafts. This category is deeply favored by senior UHNWs and conglomerate-affiliated UHNWs due to its cultural heritage and value preservation attributes.
Digital Art (including NFT Art): Accounting for 18% of total art collection expenditure, it is the fastest-growing category. Key sub-categories include digital paintings, NFT artworks, and virtual art installations, which are mainly favored by next-gen UHNWs and tech entrepreneurs.
Other Art Categories: Accounting for 12% of total art collection expenditure, including classic Western art, photography art, and sculpture art, which are mainly collected by UHNWs with diverse aesthetic preferences and large collection scales.
Compared with 2024, the proportion of contemporary art increased by 3 percentage points, the proportion of digital art increased by 5 percentage points, while the proportion of traditional Korean art decreased by 4 percentage points, and the proportion of other art categories decreased by 4 percentage points. This reflects the trend of UHNW art collection shifting from “traditional heritage” to “contemporary innovation” and “digital integration.”
4. Core Art Collection Categories & Preferences
4.1 Contemporary Art: Innovation, Potential, and Cultural Expression
Contemporary art is the largest sub-category of UHNW art collection, accounting for 42% of total art collection expenditure, with an average annual expenditure of USD 41,160 per UHNW. The collection preferences of UHNWs in contemporary art are mainly reflected in three aspects:
Artist Preferences: UHNWs prefer mid-career and established artists with clear personal styles and growth potential. For contemporary Korean art, artists such as Lee Ufan (Dansaekhwa movement), Park Seo-bo, and Ha Chong-hyun are highly favored, with an average purchase price of USD 180,000 per work. For contemporary Western art, artists such as Damien Hirst, Jeff Koons, and Yayoi Kusama are popular, with an average purchase price of USD 250,000 per work. Next-gen UHNWs also pay attention to emerging contemporary artists with innovative styles, with an average purchase price of USD 65,000 per work.
Work Characteristics: UHNWs pay more attention to the artistic expression, cultural connotation, and uniqueness of contemporary artworks. 86% of UHNWs prefer original works with unique artistic concepts, and 78% of UHNWs value the connection between artworks and contemporary social and cultural trends. In addition, contemporary artworks integrated with traditional Korean cultural elements (such as traditional patterns, hanji materials) are increasingly popular among UHNWs, with 62% of UHNWs having collected such works.
Collection Scenarios: Contemporary art collection of UHNWs is mainly used for private collection (55%), home decoration (25%), and social display (20%). For private collection, UHNWs focus on the long-term value and artistic value of works; for home decoration, they pay attention to the coordination between works and home style; for social display, they prefer works with strong artistic expression and recognition.
4.2 Traditional Korean Art: Heritage, Culture, and Value Preservation
Traditional Korean art is the second-largest sub-category of UHNW art collection, accounting for 28% of total art collection expenditure, with an average annual expenditure of USD 27,440 per UHNW. This category is deeply favored by UHNWs due to its cultural heritage and long-term value preservation attributes.
Category Preferences: UHNWs’ collection of traditional Korean art is mainly concentrated in three sub-categories: traditional painting (ink painting, color painting), accounting for 45% of traditional art collection expenditure; ceramic art (Goryeo celadon, Joseon white porcelain), accounting for 35%; and traditional crafts (hanji art, lacquerware), accounting for 20%. Among them, ancient traditional artworks (over 100 years old) are more favored by senior UHNWs, with an average purchase price of USD 320,000 per work; modern traditional artworks (less than 100 years old) are more popular among middle-aged UHNWs, with an average purchase price of USD 120,000 per work.
Value Perception: 89% of UHNWs believe that traditional Korean artworks have strong cultural heritage and long-term value preservation capabilities, and 76% of UHNWs view traditional Korean art collection as a way to inherit national culture. In addition, with the promotion of South Korea’s cultural renaissance policy, the market value of traditional Korean artworks has continued to rise, further enhancing UHNWs’ collection willingness.
Collection Motives: The main motives for UHNWs to collect traditional Korean art are cultural inheritance (52%), value preservation (35%), and status display (13%). Senior UHNWs pay more attention to cultural inheritance and value preservation, while middle-aged UHNWs pay more attention to the balance between cultural inheritance and status display.
4.3 Digital Art (including NFT Art): Innovation, Technology, and Personalization
Digital art is the fastest-growing category of UHNW art collection, accounting for 18% of total art collection expenditure, with an average annual expenditure of USD 17,640 per UHNW. Driven by technological development and the rise of next-gen UHNWs, digital art has become an important part of UHNWs’ art collection.
Category Preferences: UHNWs’ collection of digital art is mainly concentrated in two sub-categories: NFT artworks (accounting for 65% of digital art collection expenditure) and digital paintings/virtual art installations (accounting for 35%). NFT artworks favored by UHNWs include digital artworks by well-known artists, virtual fashion, and digital collectibles, with an average purchase price of USD 85,000 per work. Digital paintings and virtual art installations are mainly used for home decoration and virtual space display, with an average purchase price of USD 45,000 per work.
Artist & Platform Preferences: Next-gen UHNWs prefer digital artists with innovative styles and technical capabilities, such as Beeple, Pak, and Korean local digital artists (e.g., Kim Hee-jin). UHNWs mainly purchase digital artworks through professional digital art platforms (such as OpenSea, SuperRare) and Korean local digital art platforms, with 78% of UHNWs believing that blockchain technology ensures the authenticity and traceability of digital artworks.
Collection Characteristics: UHNWs’ digital art collection shows strong personalization and innovation characteristics. 82% of next-gen UHNWs have collected custom digital artworks, and 75% of UHNWs view digital art collection as a way to show their innovative taste and adapt to technological trends. However, senior UHNWs have a low acceptance of digital art, with only 12% of senior UHNWs having collected digital artworks.
5. Art Collection Decision-Making Factors & Behavioral Characteristics
5.1 Core Decision-Making Factors
Pridebay’s research shows that the art collection decision-making of South Korea’s UHNWs in 2025 is affected by multiple factors, with the top five factors being:
Artistic Value & Cultural Connotation (87%): UHNWs pay great attention to the artistic value, creative concept, and cultural connotation of artworks, believing that artworks with profound cultural connotation and unique artistic expression have long-term collection value. For example, senior UHNWs pay more attention to the cultural heritage of traditional artworks, while next-gen UHNWs pay more attention to the contemporary cultural expression of artworks.
Value Preservation & Appreciation Potential (82%): UHNWs view art collection as an important part of wealth management, and pay great attention to the value preservation and appreciation potential of artworks. 79% of UHNWs will conduct in-depth research on the market trend of artworks and the growth potential of artists before collecting, and 68% of UHNWs believe that art collection is a long-term investment with stable returns.
Personal Aesthetic Preference (76%): UHNWs’ art collection is closely linked to their personal aesthetic preferences, and they prefer artworks that conform to their own aesthetic taste and lifestyle. Next-gen UHNWs prefer innovative, minimalist, and digital artworks, while senior UHNWs prefer traditional, classic, and elegant artworks.
Authenticity & Traceability (73%): The authenticity and traceability of artworks are important factors affecting UHNWs’ collection decisions. 88% of UHNWs will hire professional art appraisers to authenticate artworks before collecting, and 75% of UHNWs prefer artworks with complete traceability (such as provenance records, authentication certificates). For digital artworks, blockchain technology has become an important guarantee of authenticity and traceability.
Social & Status Expression (68%): Although UHNWs’ art collection has shifted from “status display” to “value pursuit,” social and status expression still plays an important role. 45% of UHNWs believe that collecting high-quality artworks can enhance their social status and influence, and 38% of UHNWs will collect artworks that are consistent with their social circle’s aesthetic preferences.
6. Generational, Wealth Tier, and Industry Differences in Art Collection
Generational differences are the most significant factor affecting UHNWs’ art collection, with clear differences in collection concepts, category preferences, and collection motives between senior and next-gen UHNWs:
Senior UHNWs (55+ years old): Collection concept is “heritage-oriented,” focusing on the cultural heritage and value preservation of artworks. They prefer traditional Korean art and classic Western art, with an average annual art collection expenditure of USD 82,000, with a low growth rate (7.9%). They prefer offline collection channels (art galleries, auctions) and pay attention to the provenance and authenticity of artworks. They rarely collect digital artworks, and their main collection motives are cultural inheritance and value preservation.
Next-gen UHNWs (28–45 years old): Collection concept is “innovation-oriented,” focusing on personalization, innovation, and digitalization. They prefer contemporary art and digital art, with an average annual art collection expenditure of USD 132,000, with a high growth rate (18.3%). They are proficient in digital collection channels, willing to try new art categories and new collection models, and their main collection motives are personal interest, aesthetic expression, and investment value.
Middle-Aged UHNWs (46–54 years old): They balance the collection styles of senior and next-gen UHNWs, both collecting traditional art and contemporary art. The average annual art collection expenditure is USD 98,000, with a growth rate of 10.7%. They use both offline and online collection channels, and pay attention to the balance between cultural heritage, personal interest, and investment value.
7. Challenges & Future Trends (2026–2030)
7.1 Key Challenges Faced by UHNW Art Collection
While South Korea’s UHNW art collection maintains rapid growth, it also faces a series of challenges in 2025, mainly including:
Authenticity and Traceability Risks: Although the digitalization of the art market has improved the traceability of artworks, there are still risks of counterfeiting and false provenance in the traditional art market. 67% of UHNWs report that authenticity risks are the biggest concern in art collection, which affects their collection willingness.
Lack of Professional Talent: The professionalization of art collection requires a large number of professional art advisors, appraisers, and managers, but there is a shortage of such professional talents in South Korea. 72% of UHNWs report that it is difficult to find professional art advisors who understand their needs and have professional capabilities.
Volatility of the Art Market: The global art market is affected by economic fluctuations, policy changes, and market sentiment, leading to high volatility in artwork prices. 58% of UHNWs are worried about the impact of market volatility on the value of their art collections, which affects their long-term collection plans.
Low Acceptance of Digital Art by Senior UHNWs: Although digital art is growing rapidly, senior UHNWs have a low acceptance of digital art due to traditional collection concepts and lack of understanding of digital technology. This limits the further development of the digital art market among UHNWs.
In 2025, South Korea’s UHNWs, as the core driving force of the high-end art market, have formed a unique art collection pattern characterized by rationality, personalization, and diversification. With the rise of next-gen UHNWs, the art collection of UHNWs has shifted from “status display” to “value pursuit, cultural expression, and personal interest,” from “traditional heritage” to “contemporary innovation and digital integration,” and from “passive collection” to “active professional collection.”
In terms of collection scale, UHNW art collection maintains rapid growth, with next-gen UHNWs becoming the key driving force. In terms of collection structure, contemporary art is the core, digital art is the fastest-growing category, and traditional Korean art still occupies an important position. In terms of collection preferences, UHNWs pay more attention to the artistic value, cultural connotation, and appreciation potential of artworks, and there are obvious generational, wealth tier, and industry differences in collection behaviors. Digitalization, professionalization, and cultural integration have become the main trends of UHNW art collection.
Looking to the future, with the deepening of social and cultural changes, technological development, and global integration, the art collection of South Korea’s UHNWs will continue to evolve, showing trends of digitalization, integration, professionalization, and globalization. UHNWs will continue to play an important role in shaping the development direction of South Korea’s art market and even the global high-end art industry.
Based on the analysis of UHNW art collection characteristics and trends, Pridebay puts forward the following suggestions for art institutions, auction houses, wealth management institutions, and relevant stakeholders:
For Art Institutions & Galleries: 1) Focus on the integration of traditional Korean cultural elements and contemporary art, launch artworks that meet UHNWs’ cultural identity and aesthetic preferences; 2) Strengthen the development of digital art, cooperate with digital art platforms, and launch high-quality digital artworks to attract next-gen UHNWs; 3) Improve professional services, provide art authentication, preservation, and management services, and hire professional art advisors to meet UHNWs’ professional collection needs; 4) Differentiate operation strategies according to generational, wealth tier, and industry differences of UHNWs, and improve competitiveness.
For Auction Houses: 1) Optimize the layout of auction categories, increase the proportion of contemporary art and digital art, and launch rare traditional Korean artworks to meet the diverse needs of UHNWs; 2) Strengthen the authentication and traceability of artworks, establish a complete provenance system, and reduce UHNWs’ authenticity concerns; 3) Launch online auction services, optimize the online auction experience, and adapt to the digitalization trend of UHNW art collection; 4) Cooperate with UHNW family offices and wealth management institutions to carry out targeted auction activities.
For Wealth Management Institutions: 1) Deeply understand the art collection habits and needs of UHNW clients, integrate art collection into wealth management services, such as providing art investment advice, art asset management, and art collection planning; 2) Cooperate with art institutions and auction houses to provide exclusive art collection services for UHNW clients, such as exclusive art viewings, custom art collection services; 3) Launch art investment products that meet UHNWs’ risk preferences, helping them realize the value preservation and appreciation of art assets.
For Relevant Stakeholders: 1) Strengthen the supervision of the art market, crack down on counterfeiting and false provenance, and protect the rights and interests of UHNW collectors; 2) Support the training of professional art talents, including art advisors, appraisers, and managers, to meet the professional needs of UHNW art collection; 3) Promote the development of the digital art market, improve relevant laws and regulations, and standardize the development of the digital art industry; 4) Continue to promote the cultural renaissance policy, enhance UHNWs’ cultural confidence, and promote the development of traditional Korean art.
This report provides a comprehensive and data-driven analysis of the art collection of South Korea’s UHNWs in 2025, aiming to provide authoritative insights for art institutions, auction houses, wealth management institutions, and market practitioners. Pridebay will continue to pay attention to the changes in UHNWs’ art collection behaviors, conduct in-depth research, and provide more professional and targeted services for relevant institutions and individuals.
About Pridebay: Pridebay is South Korea’s leading research and advisory institution for ultra-high-net-worth individuals’ lifestyles. We are committed to conducting in-depth research on the lifestyle, consumption trends, social culture, and wealth management of South Korea’s UHNWs, providing authoritative research reports, consulting services, and strategic advice for art institutions, luxury brands, wealth management institutions, cultural institutions, and policy makers. With a professional research team, rich industry experience, and proprietary research data, Pridebay has become a trusted partner for UHNWs and relevant institutions in South Korea and around the world.
