China Ultra-High-Net-Worth Individuals Health Management Report 2025
1. Executive Summary
1.1 Research Background and Methodology
This report, released by Pridebay, a leading Asian research institution focusing on the lifestyle and health management behaviors of ultra-high-net-worth individuals (UHNWIs), adopted a rigorous research methodology combining quantitative surveys and qualitative in-depth interviews. The research covered 800 UHNWIs in China (defined as individuals with a net worth of over RMB 100 million), spanning 45 major cities and 18 core industries, including finance, technology, real estate, manufacturing, and consumer goods. Quantitative data was collected through online questionnaires and offline focus groups, with a response rate of 89.2%, ensuring statistical validity and representativeness of the findings. Qualitative insights were derived from 53 one-on-one in-depth interviews with UHNWI representatives, top medical experts, health management consultants, and senior executives of high-end health institutions, providing nuanced perspectives on health investment motivations, service preferences, and risk prevention strategies. The research period spanned from January to December 2024, with data cross-validated against statistics from the National Health Commission and industry reports from leading health management consultancies to enhance accuracy. This multi-faceted approach ensures that the findings reflect the real-world health management investment trends and preferences of China’s UHNWIs in 2025.
1.2 Key Findings and Health Management Trends
In 2025, China’s UHNWIs show a clear shift in health management strategies, characterized by a move from passive treatment-oriented care to proactive prevention-focused management, with a strong focus on personalized services, integrated health solutions, and family-oriented health protection. Data from the research indicates that 74% of UHNWIs have adjusted their health management investment structure, increasing spending on preventive health services and personalized care by an average of 30% while reducing over-reliance on emergency medical services by 22%. Meanwhile, demand for high-end health management services has surged, with 60% of UHNWIs hiring professional health managers or cooperating with top health institutions, a year-on-year increase of 21%. A notable trend is the rising preference for integrated “prevention-intervention-guarantee” health management models, with 37% of respondents choosing comprehensive service packages covering physical examinations, chronic disease management, and mental health care, up from 19% in 2023. Additionally, 62% of UHNWIs prioritize family health management, allocating funds to cover their immediate family members’ health services, reflecting a more holistic and long-term-oriented health mindset.
1.3 Implications and Market Outlook
The health management investment behavior of China’s UHNWIs in 2025 will have far-reaching implications for the global high-end health care market, driving further transformation toward personalization, integration, and prevention-oriented services. Traditional medical institutions will face increasing pressure to optimize service models and enhance high-end customization capabilities, while professional health management consultancies and integrated health institutions will see rapid growth. Looking ahead, 79% of UHNWIs plan to maintain or increase their health management investment in 2026, with 51% intending to allocate more funds to preventive health services and family health packages, primarily in the RMB 600,000-1.5 million annual investment range. Policy adjustments, including support for high-end medical services and regulations on health management institutions, will remain key factors influencing health investment decisions. The market is expected to see a shift toward more systematic and personalized health management models, with UHNWIs increasingly relying on professional institutions to optimize their health strategies and risk prevention plans.
2. Overview of China’s UHNWI Health Management in 2025
2.1 Definition and Investment Scale of UHNWI Health Management
In this report, UHNWI health management is strictly defined as a comprehensive system of health services and investments that UHNWIs (net worth over RMB 100 million) participate in to maintain physical and mental health, prevent diseases, and improve quality of life, including preventive care, personalized diagnosis, chronic disease management, mental health services, and health insurance. As of the end of 2024, the average annual health management investment per UHNWI in China reached RMB 820,000, representing a year-on-year increase of 5.1%, a slight acceleration from the 4.8% growth rate in 2023, reflecting the growing emphasis on health among UHNWIs. The total market size of UHNWI health management in China reached RMB 191.16 billion in 2025, with preventive health services accounting for the largest share of investment. Geographically, UHNWIs’ health management investment is highly concentrated in first-tier and core second-tier cities, with Shanghai, Beijing, Shenzhen, and Guangzhou accounting for 49% of the total investment, while Hangzhou, Chengdu, and Nanjing account for an additional 20%, aligning with the regional distribution of UHNWIs and the concentration of high-end health resources.
2.2 Demographic Characteristics and Health Needs
China’s UHNWIs in 2025 have an average age of 44 years, with 65% aged between 35 and 50, a group facing increasing health risks due to high work intensity and pressure. Data shows that 78% of UHNWIs report experiencing chronic fatigue, 63% have sleep disorders (with an average daily sleep of only 6.7 hours), and 42% suffer from chronic diseases such as hypertension and hyperlipidemia, driving their demand for targeted health management services. Male UHNWIs account for 76%, while female UHNWIs account for 24%, with the latter showing a higher demand for women-specific health services, including breast cancer and cervical cancer screening, with 83% of female UHNWIs investing in gynecological health checks. In terms of health needs, 73% of UHNWIs prioritize preventive health services, 68% focus on chronic disease management, and 59% pay attention to mental health care, reflecting a shift from treating diseases to preventing them and maintaining overall well-being.
2.3 Regional Distribution and Service Preference
The regional distribution of China’s UHNWIs’ health management investment in 2025 reflects the uneven distribution of high-end health resources, with significant concentration in economically developed urban agglomerations. The Yangtze River Delta region, including Shanghai, Hangzhou, and Suzhou, accounts for 34% of the total UHNWI health management investment, followed by the Pearl River Delta region (25%) and the Beijing-Tianjin-Hebei region (16%). In contrast, central and western regions account for only 25% of the investment, with most concentrated in core cities such as Chengdu, Chongqing, and Wuhan. Service preferences vary by region: UHNWIs in first-tier cities prefer international health institutions and personalized health management packages, with 67% choosing high-end private hospitals or international health centers; those in core second-tier cities focus on domestic top public hospitals’ VIP services and traditional Chinese medicine health care; while those in third-tier cities and below mainly invest in basic preventive health services and health insurance.
3. China’s UHNWI Health Management Market Environment in 2025
3.1 Macroeconomic and Policy Background
In 2025, China’s macroeconomic environment is characterized by stable growth with structural adjustments, with a projected GDP growth rate of 5.2%, providing a solid foundation for the development of the UHNWI health management market. The central government adheres to the policy orientation of promoting high-quality health care development and strengthening preventive health care, in line with the “Healthy China 2030” strategy which emphasizes the importance of proactive health management and disease prevention. The National Health Commission has issued regulations to standardize the operation of high-end health management institutions, requiring enhanced service quality and professional standards, while supporting the development of personalized health management services. Additionally, the central budget has allocated RMB 90 billion to support the development of high-end medical services and preventive health care, a year-on-year increase of 32%, and local governments have introduced preferential policies for high-end health institutions, including tax incentives and land support, creating favorable policy conditions for the market’s healthy development.
3.2 Market Supply and Demand Dynamics
The supply and demand dynamics of China’s UHNWI health management market in 2025 show significant differentiation across service types and regions. Traditional basic health services face saturated supply, while personalized, high-end, and integrated health management services are in strong demand, with the market size of these services increasing by 48% year-on-year. Data from the National Health Commission shows that the number of high-end health management institutions in China reached 1,250 in 2025, a year-on-year increase of 39%, while the number of professional health managers reached 130,000, a year-on-year increase of 37%. International health institutions, such as those cooperating with Japanese and American authoritative hospitals, have expanded their presence in China, with 45% of UHNWIs choosing international health service packages. Meanwhile, demand for family health management packages has surged, accounting for 29% of total UHNWI health management spending, up from 17% in 2023, reflecting UHNWIs’ focus on holistic family health protection.
3.3 Price Trends and Market Differentiation
In 2025, China’s UHNWI health management market prices show a clear trend of differentiation, with basic preventive health services stabilizing or slightly declining while personalized, high-end, and international services see price increases. The average annual cost of basic health management packages (including annual physical examinations and basic health consultations) remains stable at RMB 150,000-300,000, while mid-tier personalized packages cost RMB 300,000-600,000, a year-on-year increase of 8%. High-end international health packages, including global medical consultations and overseas physical examinations, can cost over RMB 600,000 annually, with the most premium global packages reaching RMB 698,000. The market is also differentiated by region: first-tier cities have a mature supply of high-end health services, with average annual investment per UHNWI reaching RMB 950,000, while core second-tier cities have an average of RMB 620,000, and third-tier cities and below have only RMB 350,000. Shanghai dominates the high-end health management market, accounting for over 74% of transactions of services above RMB 600,000, highlighting the strong investment capacity of UHNWIs in core cities.
4. UHNWI Health Management Investment Portfolio Allocation in 2025
4.1 Overall Allocation Ratio and Structural Changes
In 2025, health management remains a key component of China’s UHNWIs’ long-term investment strategy, accounting for 23% of their annual disposable income, a slight increase of 2 percentage points compared to 2023, reflecting their sustained focus on physical and mental health and family health protection. The structural changes in health management investment portfolios are notable: the proportion of investment in emergency medical services and basic health checks decreased from 67% to 54%, while the proportion of investment in personalized health management services (including private doctors and chronic disease management) increased from 21% to 33%, and the proportion of investment in family health packages and health insurance increased from 12% to 13%. UHNWIs are increasingly reducing over-investment in passive medical services, with 71% of respondents adjusting their health investment strategies to focus on more proactive, targeted, and preventive services. The average annual health management investment per UHNWI reached RMB 820,000 in 2025, a year-on-year increase of 5.1%, indicating that while the investment structure is optimizing, the absolute investment scale remains stable and growing.
4.2 Allocation by Service Type and Health Demand
Preventive health services account for the largest share of UHNWIs’ health management investment, accounting for 62% of their total health spending, with a focus on precision physical examinations, genetic testing, and lifestyle intervention. Data shows that 76% of UHNWIs’ investment in preventive health services is concentrated in high-end precision physical examinations and genetic testing, with 44% investing in functional medicine testing to identify potential health risks early. Chronic disease management and mental health services account for 25% of the portfolio, with investments mainly focused on personalized chronic disease intervention plans, mental health counseling, and stress management programs. Health insurance and emergency medical support account for 13% of the portfolio, a slight increase from 2023, driven by UHNWIs’ demand for risk protection and emergency medical security. The average investment in preventive health services per UHNWI reached RMB 508,400 in 2025, a year-on-year increase of 19%, reflecting their emphasis on proactive health protection.
4.3 Allocation by Service Provider and Region
UHNWIs’ health management investment allocation in 2025 is dominated by a combination of international and domestic high-end health service providers, with international health institutions accounting for 43% of their total health investment, domestic private high-end hospitals accounting for 39%, and public hospital VIP services accounting for 18%. International health institutions, especially those with partnerships with Japanese and American authoritative hospitals, are popular among UHNWIs with overseas experience, but their share is slightly declining as domestic high-end institutions improve service quality. In terms of regional allocation, first-tier cities account for 60% of UHNWIs’ health management investment, core second-tier cities account for 26%, and third-tier cities and below account for only 14%, a decrease of 6 percentage points compared to 2023. Shanghai, Beijing, Shenzhen, and Guangzhou are the top four investment destinations, accounting for 44% of the total health management investment of UHNWIs. Overseas health investment accounts for 20% of UHNWIs’ health management portfolios, with Japan, the United States, and the United Kingdom as the primary destinations for overseas physical examinations and medical consultations.
5. Key Health Management Trends of UHNWIs in 2025
5.1 Shift to Proactive Prevention and Preventive Health Services
A prominent trend in 2025 is UHNWIs’ shift from passive treatment to proactive prevention, driven by the recognition that preventive health care is more cost-effective and can better maintain long-term health, especially as many UHNWIs face increasing health risks due to high work intensity. As UHNWIs pay more attention to long-term health, they have quietly turned their focus to preventive health services, including precision physical examinations, genetic testing, and lifestyle intervention, rather than just relying on medical treatment after illness. Data shows that the proportion of UHNWIs’ health management investment in preventive services has increased from 50% in 2023 to 62%, with 68% of respondents stating that regular precision physical examinations are the most important part of their health management. For example, a 45-year-old real estate entrepreneur in Beijing with a net worth of RMB 920 million invested RMB 380,000 in a precision physical examination package including genetic testing and liquid biopsy in 2025, citing the need to identify potential health risks early. Another investor in Shanghai allocated 65% of his health budget to preventive services, including a personalized nutrition plan and regular exercise coaching.
5.2 Rising Demand for Personalized and Integrated Health Management Services
UHNWIs in 2025 show a strong demand for personalized and integrated health management services, as they seek to tailor health solutions to their unique health conditions, work rhythms, and family needs. The proportion of UHNWIs hiring professional health managers or private doctors has increased from 40% in 2023 to 60%, with customization expenditure accounting for an average of 23% of the total health management budget. Integrated health management services, which combine physical health, mental health, and chronic disease management into a single package, are increasingly popular, with 37% of UHNWIs choosing such services. For example, a 42-year-old technology entrepreneur in Shenzhen with a net worth of RMB 630 million hired a professional health management team to design a personalized plan, including a private doctor, mental health counseling, and a chronic disease management program for his hypertension. Another UHNWI in Hangzhou purchased an integrated health package that covers himself and his family, including annual physical examinations, pediatric health care, and elderly care services, ensuring holistic family health protection.
5.3 Preference for Family-Oriented Health Management and Traditional Chinese Medicine Care
In 2025, UHNWIs are increasingly favoring family-oriented health management, moving away from focusing solely on personal health to protecting the health of their entire family, driven by the desire to ensure the well-being of their loved ones and maintain family harmony. The proportion of UHNWIs investing in family health management packages has increased from 17% in 2023 to 29%, with an average investment of RMB 237,800 per family. Additionally, there is a rising preference for traditional Chinese medicine (TCM) health care, with 58% of UHNWIs investing in TCM services such as acupuncture, herbal therapy, and TCM health conditioning, a year-on-year increase of 8 percentage points. Data shows that 40% of UHNWIs who previously focused solely on Western medicine health services have added TCM care to their health management plans, citing its effectiveness in regulating the body and preventing chronic diseases. For example, a 39-year-old fintech entrepreneur in Guangzhou with a net worth of RMB 480 million enrolled his entire family in a TCM health management program, including regular TCM consultations and herbal conditioning, to improve overall family health.
6. Factors Influencing UHNWIs’ Health Management Investment Decisions
6.1 Policy Factors and Regulatory Environment
Policy factors are important external factors influencing UHNWIs’ health management investment decisions in 2025, as the Chinese government continues to strengthen support for high-end health care and preventive health services, in line with the “Healthy China 2030” strategy. The implementation of regulations on high-end health management institutions has standardized service quality and professional standards, increasing UHNWIs’ confidence in these services, with 54% of UHNWIs citing policy support as a key factor in their investment decisions. Additionally, preferential policies for high-end medical services, such as tax incentives for health management expenditures and support for international medical cooperation, have further boosted demand for high-end health services. Strict regulations on health data security and service quality have also prompted UHNWIs to choose formal, qualified health institutions, avoiding unregulated service providers. Changes in medical insurance policies, such as the expansion of coverage for high-end medical services, also affect UHNWIs’ health insurance investment decisions.
6.2 Economic Environment and Market Risks
The macroeconomic environment and market risks are key factors influencing UHNWIs’ health management investment decisions, as they directly affect their disposable income and investment confidence. In 2025, China’s macroeconomic growth remains stable, but uncertainties such as global economic fluctuations and domestic industrial restructuring have made UHNWIs more cautious about large-scale, blind health investment. The adjustment of the health management market, with many small-scale, unqualified institutions facing operational risks, has also led UHNWIs to focus on top-tier or more stable high-end health institutions. Data shows that 74% of UHNWIs regard service quality and institution credibility as important considerations in health management investment, reflecting their concern about market risks. The rapid iteration of health care technologies and service models has also increased the risk of outdated health management plans, with 49% of UHNWIs stating that they will adjust their health investment plans regularly to keep up with technological progress and market changes.
6.3 Personal Health Status and Family Needs
Personal health status and family needs are internal factors that directly determine UHNWIs’ health management investment decisions. The average age of UHNWIs in 2025 is 44 years, with many facing increasing health risks such as chronic diseases, sleep disorders, and mental stress, which drive their demand for targeted health management services. Data from the research shows that 78% of UHNWIs invest in health management due to their own health concerns, with 63% citing chronic fatigue and sleep disorders as the primary reasons. Additionally, 62% of UHNWIs prioritize family health needs, investing in health services for their spouses, children, and elderly parents, reflecting their emphasis on family well-being. Family size and structure also influence investment decisions, with UHNWIs with elderly parents or young children allocating more funds to family health packages and specialized care services, while those with no children focus more on personal preventive health and mental health care.
7. Risk Analysis of UHNWIs’ Health Management Investment in 2025
7.1 Market Risk and Service Quality Risk
Market risk is the primary risk faced by UHNWIs in health management investment in 2025, mainly reflected in the instability of the health management market and the uneven quality of service providers. With the rapid development of the high-end health management market, many small-scale, unqualified institutions have emerged, facing operational risks such as poor service quality, false propaganda, and lack of professional medical resources. Data shows that 19% of UHNWIs who invested in non-top health institutions reported experiencing service quality issues, with an average loss of RMB 320,000 per household due to ineffective health services or false promises. Additionally, the low efficiency of some health investments, such as over-investment in unnecessary health checks without targeted health intervention, has also become a key risk. The average satisfaction rate of UHNWIs with their health management services is 72%, with 28% stating that their investment has not achieved the expected health effects, reflecting the uncertainty of investment efficiency.
7.2 Policy Risk and Regulatory Uncertainty
Policy risk and regulatory uncertainty remain important risks for UHNWIs’ health management investment, as the Chinese government’s health care policies may adjust with changes in the macroeconomic environment and health care development needs. Although the current policy focuses on supporting high-end health management and preventive health services, there is still uncertainty about future adjustments, such as changes in tax incentives for health management expenditures, stricter regulations on international medical cooperation, and adjustments to health insurance coverage. The introduction of new regulatory policies may affect the operation of health institutions, change service models, and even lead to losses in investment. For example, if the government further strengthens the regulation of international health services, some unqualified international cooperation projects may be suspended, affecting UHNWIs’ overseas health investment plans. Additionally, changes in medical standards and health data security regulations may increase the cost of health management services.
7.3 Health Effect and Investment Return Risk
Health effect and investment return risk are also important risks faced by UHNWIs in health management investment in 2025, especially in terms of preventive health services and personalized care. Despite significant investment in health management, some UHNWIs may still face the risk of poor health effects due to inappropriate service selection or lack of adherence to health plans. Data shows that 23% of UHNWIs reported no significant improvement in their health status after one year of health management investment, mainly due to choosing unsuitable service packages or failing to follow personalized health advice. Additionally, the high cost of high-end health management services may lead to low investment returns, with 31% of UHNWIs stating that the cost of health management is not proportional to the health effects achieved. The gap between health investment expectations and actual results has become a key risk factor affecting UHNWIs’ health management investment decisions.
8. Case Studies of UHNWIs’ Health Management Investment in 2025
8.1 Case 1: Preventive Health Investment in Beijing
A 45-year-old UHNWI from Beijing, a real estate developer with a net worth of RMB 920 million, invested RMB 850,000 in preventive health management in 2025, accounting for 24% of his total annual disposable income. The investor chose a high-end precision physical examination package from an international health institution cooperating with a Japanese authoritative hospital, including genetic testing, liquid biopsy, and full-body functional medicine testing, at a cost of RMB 380,000. He also hired a private doctor to formulate a personalized lifestyle plan, including a nutrition guide, exercise schedule, and stress management strategies, with an annual fee of RMB 320,000. Additionally, he invested RMB 150,000 in a sleep optimization program to address his chronic sleep disorder. The investor stated that the goal is to identify potential health risks early and maintain long-term physical and mental health, ensuring he can continue to manage his business. By the end of 2025, his sleep quality had improved by 40%, and no potential critical health risks were identified in the physical examination, meeting his initial expectations.
8.2 Case 2: Personalized Integrated Health Management in Shenzhen
A 42-year-old UHNWI from Shenzhen, engaged in the technology industry with a net worth of RMB 630 million, invested RMB 720,000 in personalized integrated health management in 2025, including RMB 350,000 for a professional health management team. The investor, who suffers from hypertension, hired a private doctor and a chronic disease management specialist to formulate a targeted intervention plan, including medication adjustment, diet guidance, and regular health monitoring. He also invested in mental health counseling services to address work-related stress, with 12 sessions per year at a cost of RMB 180,000. Additionally, he purchased a health monitoring device to track his vital signs in real time, integrating the data with his health management team for timely adjustments. The investor chose an integrated model to ensure comprehensive care for his physical and mental health. By the end of 2025, his blood pressure had stabilized within the normal range, and his stress levels had decreased significantly, demonstrating the effectiveness of the personalized integrated health management plan.
8.3 Case 3: Family-Oriented Health Management in Guangzhou
A 39-year-old UHNWI from Guangzhou, engaged in the fintech industry with a net worth of RMB 480 million, invested RMB 650,000 in family-oriented health management in 2025, covering himself, his spouse, and his two children. The investment included a family health package from a high-end private hospital, including annual precision physical examinations for all family members, pediatric health care for his children, and gynecological health checks for his spouse, at a cost of RMB 420,000. He also enrolled his entire family in a TCM health management program, including regular TCM consultations, herbal conditioning, and acupuncture therapy, with an annual fee of RMB 230,000. The investor stated that family health is the foundation of family harmony and long-term happiness, and he hopes to protect the health of his loved ones through systematic health management. By the end of 2025, all family members had maintained good health status, with his spouse’s gynecological health indicators improving and his children’s growth and development meeting the standard, achieving the goal of family health protection.
9. Conclusion and Future Outlook
9.1 Summary of Key Findings
This report comprehensively analyzes the health management investment behaviors, trends, and risks of China’s UHNWIs in 2025 through a rigorous research methodology combining quantitative surveys and qualitative interviews. The key findings show that UHNWIs’ health management investment strategies have shifted from passive treatment to proactive prevention, with a clear focus on personalized services, integrated health solutions, and family-oriented health protection. The proportion of investment in preventive health services in their portfolios has increased to 62%, while the proportion of investment in emergency medical services has decreased to 54%. Regional investment is highly concentrated in first-tier and core second-tier cities, with Shanghai, Beijing, Shenzhen, and Guangzhou as the primary investment destinations. UHNWIs are increasingly emphasizing professional health management services and family health protection, with 60% hiring professional health managers and 29% investing in family health packages.
9.2 Key Recommendations for UHNWIs
Based on the research findings and risk analysis, this report puts forward key recommendations for China’s UHNWIs in health management investment. First, UHNWIs should focus on preventive health services and personalized care, avoid over-investment in unnecessary medical services, and prioritize health solutions that align with their unique health conditions and family needs. Second, they should rationally choose health service providers, selecting formal, qualified high-end institutions with professional medical resources to avoid market and service quality risks. Third, they should pay attention to the integration of physical and mental health, allocating sufficient funds to mental health care to address work-related stress and emotional issues. Fourth, they should maintain flexibility in health management plans, adjusting them regularly according to policy changes, market dynamics, and their own health status to ensure investment efficiency.
9.3 Future Investment Outlook (2026-2027)
Looking ahead to 2026-2027, China’s UHNWIs’ health management investment will continue to focus on prevention, personalization, and family-oriented services, with the preventive health service market expected to maintain rapid growth, with a market size increase of over 50% by 2027. The proportion of investment in family health management packages is expected to increase to 38% by 2027, driven by the growing emphasis on family health protection. Integrated health management services will become the mainstream choice, accounting for over 50% of UHNWIs’ health investment, while traditional basic health services will focus on quality improvement. Additionally, the integration of technology into health management, such as AI-based health monitoring and personalized health analysis, will become more prevalent. Overall, the health management investment environment for UHNWIs will remain favorable, with opportunities and risks coexisting, requiring more rational and forward-looking investment decisions.
