Pridebay’s House Of Deluxe
Pridebay’s House Of Deluxe is an innovative lifestyle project redefining social and experiential possibilities within luxury residential developments. Centered on the concept of a "Second Living Space" embedded in premium apartments, this initiative is designed to serve as an exclusive hub for Ultra-High-Net-Worth Individuals (UHNWIs) residing in luxury complexes, while creating a curated showcase for niche and exquisite luxury brands. More than just a communal area, House Of Deluxe aspires to foster a vibrant, like-minded community and evolve into a renowned chain of club brands affiliated with luxury apartments across key Southeast Asian cities.
At the core of House Of Deluxe lies its dual mission of social connection and refined consumption. The "Second Living Space" is meticulously designed to host a diverse array of themed events and parties—ranging from intimate art salons, gourmet tastings, and luxury lifestyle workshops to sophisticated social gatherings. These curated experiences aim to bring together UHNWIs within the luxury apartment community, facilitating genuine interactions, knowledge sharing, and relationship building among individuals with aligned tastes and lifestyles. Simultaneously, the space features pop-up installations and permanent showcases for carefully selected niche luxury brands, offering residents exclusive access to unique, high-quality products and personalized experiences that go beyond mainstream luxury offerings. This integration of social engagement and curated retail creates a seamless "living-commerce" ecosystem tailored to the discerning needs of elite residents.
Currently, the inaugural House Of Deluxe project is under active development in Manila, Philippines. Strategically situated in one of Manila’s premier luxury apartment clusters—closely aligned with the city’s high-income neighborhoods such as Ortigas CBD, a core area renowned for its concentration of corporate executives, entrepreneurs, and affluent professionals —the project is poised to tap into the growing demand for premium lifestyle amenities among Manila’s UHNWI community. The Manila development leverages the city’s robust luxury real estate market, characterized by rising demand for high-end residential spaces and a surge in affluent residents seeking sophisticated communal experiences .
Looking ahead, Pridebay envisions expanding House Of Deluxe into aregional chain, with plans to launch subsequent locations in key Southeast Asian cities including Bangkok (Thailand), Kuala Lumpur (Malaysia), and Jakarta (Indonesia). This expansion strategy is driven by the booming growth of UHNW populations and luxury residential markets across these regions . Each future location will be tailored to the unique cultural preferences and lifestyle demands of local UHNWIs, while maintaining the core essence of the House Of Deluxe brand—exclusivity, personalization, and the seamless integration of social and curated luxury experiences. The long-term goal is to establish House Of Deluxe as a benchmark club brand affiliated with luxury apartments, synonymous with refined living and elite community building across Southeast Asia.
By bridging residential living, social connection, and niche luxury consumption, House Of Deluxe embodies Pridebay’s core commitment to fostering communities built on taste and value alignment. The project not only enhances the value proposition of luxury apartments by offering distinctive amenities but also creates a mutually beneficial ecosystem: UHNWIs gain an exclusive second living space for social and experiential fulfillment, while niche luxury brands secure direct access to a highly targeted, engaged elite audience. As it expands across Southeast Asia, House Of Deluxe is set to redefine the future of premium residential living and community building in the region.
