"Theerarat Jongprasert" Laying a new foundation of CTS Group with the strategy of "CTS Customer Excellence"
"Theerarat Jongprasert", a talented female CEO of CTS Group, a pioneer in the supercar protection business. 18 years ago Striving for continuous growth with the factors that contribute to customer satisfaction throughout the past period, and is ready to continue to create growth with the "CTS Customer Excellence" strategy.
CTS Group The Center for the Protection of Luxury Cars and Supercars was established 18 years ago. As a car lover, I have come across car protection and coating technology from Japan. It is the first glass coating technology that the company has imported in Thailand and has patented called "CTS Crystal sealed professional". Attention to customer service and maximum satisfaction for the past 18 years. The company provides the most supercars and luxury cars to customers in Thailand.
From zero complain to Customer Excellence
Theerarat said that doing business throughout the past period What makes us who we are today? Currently, more than 50% of customers are old customers who have used our services continuously. It reflects that customers trust and want us to continue to provide services. Therefore, the company has set a new policy. It is called "CTS Customer Excellence", building on the "zero complain" policy that was previously used.
We want all customers to get the highest satisfaction in all our services because we want to build the trust of customers, so we teach our subordinates and employees to adhere to customer excellence as the cornerstone of CTS Group’s work.
For CTS Group’s "CTS Customer Excellence" policy, there are 4 main components: 1. The best service, 2. The most innovative products, and 3. The best service personnel. The best after-sales service with staff to maintain the car every 6 months is the key to making almost 100% of customers come back to use the service.
Theerarat said that at CTS Group, we believe that excellent customer service Not only does it meet customer expectations, but it is born out of an endless commitment to exceeding expectations. By using a customer-centric concept and creating maximum satisfaction in every service.
